In Tow With RV PRO podcast

#Business #Tow With RV PRO #RV PRO Magazine

16:31

What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing. About Sangeeta Prasad Sangeeta is the Chief Marketing Officer at Slalom. She joined Slalom as its very first chief marketing officer in 2020 and now leads a global team of 160 marketers in seven countries. Leveraging Slalom’s strong industry reputation as a consulting company that helps thousands of clients, Sangeeta is building a friendly, engaging brand that reflects the success of the company’s 13,000+ employees worldwide. Her goal is to make the Slalom brand as big as its business, which is experiencing record growth. To do this, she’s transformed a company that relied on traditional marketing into one that thrives on human-based marketing. This is the second time she’s joined a company as its first CMO – also at Russell Reynolds – bringing a strong portfolio of consumer and B2B experience from P&G, Chase and American Express. She lives with a global mindset having started her career in Australia and worked and lived across Asia for years. Sangeeta is known for her courageous yet adaptable leadership style and ability to build consensus across many cultures. Most of all, her leadership style and work are anchored in Slalom’s differentiated “fiercely human” approach to client and partner relationships. Sangeeta’s sophisticated marketing expertise pivoted Slalom’s volume-based tactics into human-based marketing, which combines customer insights with a scalable, consistent methodology to promote relationships. She helped prioritize full-journey marketing and what specific clients care about, including an approach to surround Slalom’s customers around the world with personalized messaging. Resources Slalom: https://www.slalom.com Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Keep up with the latest B2B Marketing insights by following the B2B Agility Podcast: https://www.b2bagility.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com…

In Tow with RV PRO

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In Tow with RV PRO is a business-to-business podcast series covering an array of topics in the RV world. It features dealers, industry leaders, and other personalities who share their experiences, ideas and tips to help successfully navigate our ever-evolving industry. Have an idea, a tip, or a question you’d like to see answered? Email our multimedia content manager, Drew Cooper, at dcooper@nbm.com.

14 episodes

In Tow with RV PRO

updated 2 years ago

Series home•Feed

14 episodes

#Business #Tow With RV PRO #RV PRO Magazine

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In Tow with RV PRO

1
Ep. 69 - RVDA's Phil Ingrassia Deals it Straight 30:14

2 years ago30:14

30:14

The RV industry is, at its heart, about helping people have fun. For the vast majority of RV buyers, a dealership is their first entry into the lifestyle. Sometimes, relationships are formed that last years, if not generations. Phil Ingrassia is president of the RV Dealers Association and represents those dealers, whether it’s a husband-and-wife operation on a 2-acre lot or a dealer with 300 units onsite. Who better to talk to about what’s on dealers’ minds at the moment than the person that works with them every day?…

In Tow with RV PRO

1
Ep. 68 – Jon Mulder of Volta Power Systems: The Future is Electric 37:16

2 years ago37:16

37:16

EV technology continues to evolve, and Volta Power Systems is among the companies pushing for its increased adoption into the RV world. Advancements are being made every day and Jon Mulder, vice president of sales for Volta, is bullish on EVs’ future and the technology’s ability to deliver the power that RVers want in an efficient, safe and effective manner. And thankfully, he’s got a talent for explaining this complex subject so even a podcast host can understand it!…

In Tow with RV PRO

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Ep. 67 – Toby O’Rourke and the Business of Happy Campers 31:10

2 years ago31:10

31:10

The RV and camping industries have always been married at the hip. Not everyone wants to go off-grid, and when you decide to camp at a KOA instead of, say, a private campground, you can expect a certain level of comfort and service that Kampgrounds of America has refined over the past six decades. President and CEO Toby O’Rourke guides this venerable company and knows that outdoor enthusiasts have choices in where they stay. And the company has so much more to offer these days than just a firepit and a spot to put an RV or a tent.…

In Tow with RV PRO

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Ep 66 - Alexis and NeVelle Skaggs Keep Their Dealership All in the Family 30:41

2 years ago30:41

30:41

Ep. 66 – Alexis and NeVelle Skaggs Keep Their Dealership in the Family NeVelle Skaggs’ exposure to RVs dates back to camping with his family when he was a kid, and then in high school working at a dealership, where he cleaned, detailed and eventually did PDIs. In 1983, he launched Skaggs RV Outlet in his home state of Kentucky, and then a few years later his wife gave birth to the person that sits in the general manager’s chair today – their daughter, Alexis. It was an indirect route to finding her career, but she was quickly hooked. She relishes the ability she and her staff have as a key role in their customers’ happiness. Listening to her pop, you won’t wonder where that attitude comes from. Like father, like daughter.…

In Tow with RV PRO

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Ep. 65 – Jesse Stopnitzky: Helping the Dealers Make Deals 25:59

2 years ago25:59