KRASHCAST Most Effective Form of Advertising

Inbound Marketing Solutions

What is the most effective form of advertising? Advertising comes in many forms including print, broadcast, outdoor, digital and mobile. Each year experts predict which form of advertising will be the most important for business owners. Before reading any of these publications we encourage you to look specifically at your business and how you obtain your customers or clients. Each industry is different. The uniqueness of your industry will determine which form of advertising will be most effective for you. Online Digital Marketing and Advertising Craze There is no doubt there is an online digital marketing and advertising craze. The UNC School of Journalism now has several required courses focused solely on digital marketing. Many business owners are told they need to consider investing in Google ads, Facebook advertising or SEO. While there are over 3 billion Internet users business owners must understand how those individuals are using the Internet. Are shoppers going to Facebook to look for the best deals or are they using Google search? Are B2B owners using LinkedIn or Twitter? Are doctors and hospitals utilizing WebMD or message boards to find the latest innovations in medicine? These are questions that must be asked before determining if online marketing is the most effective form of marketing for your business. Print and Broadcast Advertising Some of the same people that are on the digital advertising bandwagon have jumped off the print and broadcast advertising boat. This is not to say you should too. Once again, you must understand where your audience consumes content. If you are a trucking company that is looking for owner/operators it makes sense that you would advertise on sports/talk radio. If you are a music distributor you would not want to miss out on an audience of millions listening to the radio in their cars every single day. The same is true with print advertising. In many towns throughout the United States the local newspaper is still the way in which people get their news. With print advertising dropping in price over the last decade now is as good of a time as any to take out an ad in a newspaper in which you know your audience consumes the content. No Magic Bullet in Advertising There is no magic bullet when it comes to advertising. Our suggestion is to have a plan in place before starting your marketing or advertising campaign. At Krash Creative we can help you with each form of advertising whether it be TV commercials, radio ads or in the digital space. Call us today at 855-KRASH-NOW to find out how we can help you get more business.