KRASHCAST Where Do I Begin To Market My Business?

Inbound Marketing Solutions

Where Do I begin to Market My Business? Regardless of the type of business, the first step is to create a marketing plan. Your marketing plan will outline your business goals, your marketing goals, and your marketing budget. It will also include how you are going to measure your progress against those goals as well as your time-line or schedule for success. Simple Marketing Plan: Below is the minimum that you need in your marketing plan. Identify a target market. Develop a strong marketing message and hook. Create one piece of marketing collateral that will attract prospects and set you apart Get visible in your target market. Keep following up to build relationships and credibility. Marketing Next Steps: Become an Expert. Start exposing your expertise, tips, techniques and skill through various media. It’s easy to create videos, audios, articles, eBooks, and speaking engagements to get your name out there. Cultivate Raving Fans. Start collecting fans that are interested in what you have to offer. Create your social media pages such as a Business Facebook page. Use your Facebook pages to collect your fans’ contact information such as name, email addresses, and phone numbers. Encourage your fans to recommend you and forward your posts. Reach out to these fans through other mediums such as email and phone calls as well. Determine your niche. What are you selling and to whom? Start by using skills that you already have, such as writing, web design and graphic arts. Seek out familiar industries. Cleary define your target client and demographic. Make a list of your potential market. Reach out to friends, local groups and places where you do business. Most professions have associated professional organizations. Start attending your professional association meetings, conferences and expos aligned with your field, as well as various local business networking events. Go where your clients meet. Once you have clearly identified your niche, visualize where those people meet, do and have. Don’t limit yourself to just the business end of things. Consider their hobbies, lifestyle and leisure activities. For example, if your target client and niche is affluent men over 40 years of age, take up golf. Advertise your marketing business online. Start out with a Business Facebook page and a web site. You can get started by using a free Business Facebook page. Make sure to use a professional business template. We strongly suggest having your own Internet presence as you will always have the keys to this online office. Link all of your personal social media. Ask your friends to "share" or forward the news about your new marketing business. Your new business must show clients that you know how to use the latest resources effectively. Create blog posts, press releases and announcements that start on your website and can be shared around on social media. Market your business constantly. Every email you send should have information about your new business in your signature. This would a web address, slogan, or Business Facebook page link. Holidays are opportunities to share a greeting from your business Facebook page. Social gatherings present an opportunity to mention your new business. Get referrals. Once you have a client or a lead, ask them to tell others about you. Consider offering a discount on their next project when they bring you new clients. Don’t be shy about asking for written or video testimonials. Make it easy for them by providing them example testimonials. They are more likely to follow-through if you make it easy. I know your situation is different. For more information and recommendations for your social media, video production and marketing needs, please contact Krash Creative Solutions or our Business Facebook page.