Better Ads Are Coming To Crypto Thanks To Coinbase

Indexed Podcast

Today we’re joined by James Wang from Spindl/Coinbase to talk all things Web3 advertising.

We discuss:
- James' career journey and building Spindl
- Web3 ad growth and how data powers it
- What makes Spindl's approach unique
- Attribution in Web3 advertising
- Coinbase Ads and the broader Spindl vision
- How users are defined in Web3
- Case studies of Web3 ad success
- Future of Web3 ads and the Flywheel Protocol
- Challenges in attribution

And much more—enjoy!
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Timestamps:
(00:00) Introduction
(01:53) James' background
(03:17) The Role of Data in Web3 Ad Growth
(04:43) Spindl's Unique Approach to Ads
(05:58) Building Spindl and Joining Coinbase
(09:14) Understanding Web3 Ads and Attribution
(17:59) Spindl's Attribution System Explained
(23:17) Web3 Ads in Action
(24:48) Targeting Users with Web3 Analytics
(25:30) Defining and Identifying Users in Web3
(27:27) Coinbase Ads and Spindl's Vision
(33:20) Successful Case Studies in Web3 Advertising
(37:59) Future of Web3 Ads and Flywheel Protocol
(45:24) Challenges in Attribution
(48:22) Outro
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Follow the guest:
https://x.com/juicemanjamez

Follow the co-hosts:
https://x.com/hildobby
https://x.com/0xBoxer
https://x.com/sui414

Follow the Indexed Podcast:
https://twitter.com/indexed_pod
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The Indexed Podcast discusses hot topics, trendy metrics and chart crimes in the crypto industry, with a new episode every 1st and 3rd Thursday of the month, brought to you by wizards @hildobby_ @0xBoxer @sui414.

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DISCLAIMER: All information presented here should not be relied upon as legal, financial, investment, tax or even life advice. The views expressed in the podcast are not representative of hosts' employers views. We are acting independently of our respective professional roles.