))
What Today’s Consumers Want from Functional Food and Beverage
Manage episode 493645505 series 3670721
Content provided by ITC Strategy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ITC Strategy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What’s driving consumer decisions in the ever-evolving world of functional food and beverage? In this episode, Len Monheit and Steve Imgrund unpack the latest findings from ITC’s 2025 Functional Food and Beverage Report offering a data-driven look at consumer expectations, ingredient preferences, and opportunities for brands to better align with real-world demand.
Tune in for a discussion around:
- The rising demand for branded ingredients
- The differences between U.S. and U.K. consumers
- The emerging idea of intuitive functionality
- Time-of-day preferences for product use
- The white space between health concerns and consumption behaviors
- What makes consumers willing to pay more
- How brands can speak to their audience more effectively
Subscribe to our newsletter and receive an exclusive discount on our 2025 Functional Food & Beverage Survey!
Connect with us on LinkedIn or visit us at itcstrategy.com
2 episodes
Share
