Consistency in Business Creates Confidence: How Small Actions Build Big Results

Influencer Entrepreneurs: Marketing Tips to Make You More Visible

Ever feel like you're spinning your wheels in business, trying everything but seeing little return? The culprit might not be your strategy—it could be a lack of consistency.
Contrary to popular belief, business success rarely comes from dramatic leaps or occasional bursts of activity. The real magic happens through small, consistent actions that gradually compound into significant results. In this episode, I break down why consistency creates confidence and how this powerful connection can transform your business outcomes.
I share my personal journey with consistent email marketing—how what once took hours now takes just 10 minutes weekly, while delivering stronger audience relationships and steady sales. This illustrates a crucial truth: confidence isn't something you're born with or that magically appears before taking action. Rather, it's earned through the evidence you build by consistently showing up. Every time you follow through on a commitment to your audience or yourself, you strengthen your self-trust and business foundation.
Think about fitness: would you rather exercise for 20 minutes three times weekly or endure a grueling three-hour workout every two months? The same principle applies to your business. Regular, manageable actions create sustainable momentum without the burnout cycle of intense pushes followed by inaction. Plus, these consistent efforts compound over time, multiplying their impact—but only if you're tracking the right metrics to see what's actually driving sales.
Ready to build consistency into your business? Join our Insiders membership where "Consistency is Queen" is our focus this month. As a podcast listener, you'll receive $20 off monthly, gaining access to three training topics monthly plus group coaching calls to provide the accountability and support you need to turn small, consistent actions into remarkable business results.

Support the show

Chapters

1. Introduction to Consistency in Business (00:00:00)

2. The Confidence-Consistency Connection (00:01:43)

3. Small Actions vs Big Bursts (00:03:50)

4. The Compounding Effect of Consistency (00:05:31)

5. Action Steps and Insiders Invitation (00:07:43)