3 Marketing Decisions Every Business Owner Should Make Before Fall

Influencer Entrepreneurs: Marketing Tips to Make You More Visible

Feeling like your summer marketing has been a half-finished puzzle? You're not alone. The seasonal chaos of vacations, kids at home, and disrupted routines leaves many entrepreneurs struggling with inconsistent content creation and unclear focus.
The good news? It's not about having too little time—it's about making three specific marketing decisions that will transform your approach and eliminate that overwhelming feeling of constantly throwing spaghetti at the wall.
In this episode, I break down exactly how to simplify your next 90 days of marketing by focusing on priority channels, content themes, and a realistic schedule. You'll discover why you don't need to be everywhere (just where your audience is), how to create content around themes that directly connect to your offers, and how to design a marketing schedule that actually fits your life.
I share my 15 years of experience to explain why daily content creation is nearly impossible for busy entrepreneurs and offer practical alternatives like content batching that maintain consistency without burnout. We explore the critical relationship between your marketing strategy and customer journey, showing how intentional content creation guides your audience toward your solutions.
Ready to move from summer chaos to fall focus? I'm hosting a 4-day Marketing Momentum sprint starting August 25th where we'll work together to create your complete 90-day marketing plan with clear priorities, realistic schedules, and systems to keep everything running smoothly. Join me and discover the peace that comes from having marketing clarity rather than constant overwhelm. Visit JennyMelrose.com/marketing-momentum to secure your spot!

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Chapters

1. 3 Marketing Decisions Every Business Owner Should Make Before Fall (00:00:00)

2. Intro to Marketing Decisions (00:00:14)

3. Summer Marketing Challenges (00:01:38)

4. Decision 1: Priority Channels (00:03:19)

5. Decision 2: Content Themes (00:05:23)

6. Decision 3: Marketing Schedule (00:07:15)

7. 4 Days to Marketing Momentum (00:09:48)