Guiding Buyers Through the Consideration Stage

Influencer Entrepreneurs: Marketing Tips to Make You More Visible

Ready to transform curious prospects into confident buyers? That pivotal middle ground—the consideration stage—is where the magic happens in your sales funnel, and yet so many entrepreneurs get it completely wrong.
In this strategic deep dive, I break down exactly how to recognize when your audience has moved beyond awareness and is actively researching solutions to their problems. This shift demands a completely different content approach than what works for cold traffic. While awareness might happen through that viral reel or trending TikTok, consideration requires more substantial content that builds trust and demonstrates your expertise.
Discover why webinars, workshops, comparison guides, and strategic email sequences work so effectively during this phase. I walk you through the psychology behind consideration-stage decision making and show you how to position yourself as the perfect guide for your prospect's journey. You'll learn how to craft messaging that emphasizes transformation, incorporates powerful testimonials, and addresses your audience's deepest concerns about whether your solution is right for them.
The metrics matter too. I share exactly which numbers to track to ensure your consideration-stage content is working—from email open rates to time on page and cart abandonment points. These insights will help you refine your approach and create messaging that resonates deeply with researchers who are on the verge of making a decision.
Whether you're struggling with email sequences that fall flat or sales pages that don't convert, this episode provides the strategic framework you need to guide potential buyers confidently toward choosing your solution. Grab our Strategic Growth Plan Guide in the description to complement what you learn today, and let me know in the comments which consideration-stage tactics you're currently using in your business!

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Chapters

1. Introduction to Customer Journey Stages (00:00:00)

2. Understanding the Consideration Stage (00:02:15)

3. Content Types for Consideration Phase (00:03:56)

4. Empathizing and Showing Transformation (00:06:18)

5. Tools and Metrics to Measure Success (00:07:45)

6. Key Takeaways and Next Steps (00:09:53)