How to Get Media Coverage with Mickie Kennedy

Influencer Entrepreneurs: Marketing Tips to Make You More Visible

Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage.
The startling reality? Only 3% of press releases actually generate meaningful media coverage. Mickey reveals exactly what separates successful pitches from the forgettable ones, emphasizing that journalists aren't looking for product features—they're searching for compelling stories they can share with their audiences. Whether you're launching a product, hosting an event, or celebrating a business milestone, your pitch needs storytelling elements that create emotional connection.
Most entrepreneurs make the critical mistake of crafting me-centered pitches without providing journalists the building blocks for an engaging narrative. Mickey explains how to transform your announcements by including customer use cases, data points that establish stakes, and powerful quotes that journalists will want to include verbatim. He also reveals why taking a thoughtful contrarian position can sometimes be your ticket to consistent media coverage when everyone else is saying the same thing.
For those intimidated by media outreach, Mickey offers practical, approachable advice on building relationships with local journalists and timing your pitches for maximum impact. His strategies work for businesses at any stage—from Etsy sellers to established brands—proving that media coverage isn't about fancy websites or professional photography, but about having something genuinely interesting to share.
Ready to join the 3% of businesses whose press releases actually get picked up? Grab Mickey's free Media Coverage Masterclass at eReleases.com/plan to discover the specific types of press releases that consistently generate coverage and position you as a thought leader in your industry.

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Chapters

1. How to Get Media Coverage with Mickie Kennedy (00:00:00)

2. Podcast Introduction with Jenny Monroe (00:00:14)

3. Meeting Mickey Kennedy of eReleases (00:01:24)

4. Importance of Story in Media Pitches (00:03:18)

5. Creating Standout Quotes and Pitches (00:07:13)

6. Approaching Local vs. National Media (00:11:35)

7. Media Strategy for In-Person Events (00:17:43)

8. Mickey's Video Masterclass Offering (00:25:25)