Marketing and Competitive Advantage Part 2 of 3

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

#Entrepreneur #Business #Marketing #Randall Craig

42:14

Episode Description: Jessica B. Harris may have been born and raised in New York City, but she has Tennessee roots through her father and has spent much of her life split between homes in the Northeast and the South – specifically New Orleans. For more than fifty years, she has been a college professor, a writer, and a lecturer, and her many books have earned her a reputation as an authority on food of the African Diaspora, as well as a lifetime achievement award from the James Beard Foundation. A few years back, Netflix adapted her book, High on the Hog: A Culinary Journey from Africa to America , into a 4 part docuseries. And I’m very proud to say that she’s a longtime contributor to Southern Living with a regular column called The Welcome Table. This episode was recorded in the Southern Living Birmingham studios, and Sid and Jessica talked about her mother’s signature mac and cheese, the cast-iron skillet she’d be sure to save if ever her house were on fire, and her dear friend, the late New Orleans chef Leah Chase. For more info visit: southernliving.com/biscuitsandjam Biscuits & Jam is produced by : Sid Evans - Editor-in-Chief, Southern Living Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer/Producer Jeremiah McVay - Producer Learn more about your ad choices. Visit podcastchoices.com/adchoices…

about a year ago 29:28

MP3•Episode home

In this episode we touch on building trust, reputation, and content. How to become the “preferred” provider, and how does experimentation fit into the picture.

35 episodes

Marketing and Competitive Advantage Part 2 of 3

Informed Decisions: Leadership Conversations and Q&A with Randall Craig (Video)

published about a year ago

MP3•Episode home

In this episode we touch on building trust, reputation, and content. How to become the “preferred” provider, and how does experimentation fit into the picture.

35 episodes

#Entrepreneur #Business #Marketing #Randall Craig

All episodes

1
Conference Planning Part 1 26:32

8 days ago26:32

26:32

You are planning a conference and want it to be as successful as possible. This episode will offer some fresh ideas and insider perspectives to help you create a truly memorable conference. Gain insights about: ↳ Who does it best? Association events vs the corporate world ↳ How long?: The one-day summit vs the multi-day conference ↳ Building the agenda: Networking time vs content ↳ Free Speakers vs Paid Speakers: Why pay when so many will speak for free?…

1
Driving Change, Impact, and Growth in Your Organization: Part 3 30:07

15 days ago30:07

30:07

Wrapping up with part 3 on creating change that sticks. Topics include: What is the appropriate timing and method of acknowledging the negative impact of a change? Incremental changes vs transformative change? Partner Dynamics: How can partners set up their relationship to avoid conflicts and allow for necessary change to roll out?…

1
Driving Change, Impact, and Growth in Your Organization: Part 2 24:47

22 days ago24:47

24:47

Continuing with part 2 of 3 on driving meaningful and sustainable change towards a more successful organization. C Topics include: ↳ What happens to objectives and performance reviews when an organization pivots? ↳ Incremental changes vs transformative change? ↳ When and how should an organization communicate change?…

1
Driving Change, Impact, and Growth in Your Organization: Part 1 24:54

29 days ago24:54

24:54

How can we drive impact throughout the organization, and have it stick? Let’s go beyond traditional change management, and explore a number of additional concepts. Topics include: ↳ The impact and role of a multi-modal approach to change management: Communication/Coaching/Training/Monthly reinforcement/Events/etc. ↳ Internal vs external execution: When to use – and not use – external resources. ↳ Getting to neutral vs getting ahead: Using change management to drive competitive differentiation, impact, and growth.…

1
Pricing Strategy for Service Businesses: Part 2 36:26

5 weeks ago36:26

36:26

Does this sound like you: “Are my rates too low… or too high?” “Is it too soon to raise my fees?” “How do I justify my rates?…. And should I have to?” Topics include: ↳ Pricing per participant ↳ Subcontracting ↳ The connection between pricing strategy and marketing strategy, and ↳ How to communicate that your organization is a high-end brand (and worth high-end pricing)…

1
Pricing Strategy for Service Businesses: Part 1 36:09

6 weeks ago36:09

36:09

Does this sound like you: “Are my rates too low… or too high?” “Is it too soon to raise my fees?” “How do I justify my rates?…. And should I have to?” Topics include: ↳ Demystify pricing strategies ↳ Explore the tactical parameters, and ↳ Getting clear on the value your organization offers

1
Business Development for Firms: Part 3 or 3 28:17

7 weeks ago28:17

28:17

More fundamental marketing frameworks to focus your business development strategy. Topics include: ↳ How to measure the success of your business development initiatives, and when change may be needed? ↳ Is the juice worth the squeeze when it comes to your bus dev investments? ↳ How might an emphasis on (or lack thereof on) in-house training investment impact the firm brand? ↳ DEI, ESG, and other trends on bus dev.…

1
Business Development for Firms: Part 2 of 3 35:23

8 weeks ago35:23

35:23

Building from last week, more fundamental marketing frameworks to focus your business development strategy. Topics include: ↳ Business development goals and accountability. ↳ Client experience, client touch points, and referrals. ↳ New geographies, virtual offices, and cultural fit with clients. ↳ The Price/Expertise/Trust Model, and ↳ How IP and thought leadership collateral can be used within the business development process.…

1
Conference Planning Part 2 27:15

9 weeks ago27:15

27:15

Continuing on with more ways to design, market, and host a stand-out conference. Topics include: ↳ Conference marketing: Attracting the right audience ↳ Panel discussions: Is there a way to make them more engaging? ↳ Conference profits: Reinvest in the conference… or a honeypot for other purposes? ↳ Conference Speakers: What should you be asking speakers to find best-fit talent?…

1
Business Development for Firms: Part 1 of 3 28:41

9 weeks ago28:41

28:41

Firms are built through relationships and thought leadership, but can we be more strategic with our efforts? Topics include: ↳ Growing your firm through thought leadership ↳ The time investment required to create thought leadership vs billable hours ↳ The shared responsibilities of Marketing, HR, and IT in the bus dev process, and ↳ Business development training opportunities for professional services…

1
Developing Your Culture with Work-from-Home Teams Part 2 of 2 28:03

10 weeks ago28:03

28:03

Completing our Q&A on corporate culture and work-from-home teams. Topics include: 💡The impact that recordings of virtual meetings have had on working relationships. 💡Repurposing the “savings” from work-from-home employees to employee perks. 💡The impact and ethics of “moonlighting” by both employees and organizational leaders.…

1
Developing Your Culture with Work-from-Home Teams Part 1 of 2 30:22

11 weeks ago30:22

30:22

Hybrid and work-from-home are here to stay, but how can leaders build a strong culture, and ensure that team members are accountable? Topics include: 💡 How to create your desired corporate culture. 💡 Hiring for work-from-home roles. 💡 How to teach the right habits and behaviors to work from home employees (and more).…

1
Business Growth Coaching: Worth it or Waste of Time? Part 2 37:58

12 weeks ago37:58

37:58

We continue with part 2 on demystifying the coaching industry. Topics include: ↳ How to find the right fit coach ↳ How to get the most out of that coaching relationship, and ↳ Who should decide what to work on: the client or the coach?

1
Business Growth Coaching: Worth it? Or Waste of Time? Part 1 of 2 41:46

13 weeks ago41:46

41:46

Today, it seems everyone is a coach. So in this session, we are calling out the “coaching industry”… on its proliferation, value, and fees. We see cheap coaches aplenty, and then there are also exceptionally expensive ones –but are they effective? Let’s put Randall in the hotseat and explore the differences in approach and value, and how clients can get the best from their coaching relationship.…

1
Marketing and Competitive Advantage Part 3 of 3 24:54

14 weeks ago24:54

24:54

We wrap up part 3 this week on marketing strategies for competitive advantage. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage Topics include: Frameworks to refresh your marketing, how to use IP in your marketing strategy, and how our content can compete with the AI “junkification” of the internet.…

1
Marketing and Competitive Advantage Part 1 of 3 26:45

16 weeks ago26:45

26:45

Marketing takes time, costs money, and it doesn’t exist in a vacuum... So how can you differentiate? 🤔 Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage In this episode we explore marketing approaches that build competitive differentiation for your organization.…

1
Marketing and Competitive Advantage Part 2 of 3 29:28

16 weeks ago29:28

29:28

We continue this week with how to differentiate yourself and your organization in a complex marketplace. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/marketing-and-competitive-advantage In this episode we touch on building trust, reputation, and content. How to become the “preferred” provider, and how does experimentation fit into the picture.…

1
Recession-Proofing Your Organization Part 2 of 2 23:35

17 weeks ago23:35

23:35

Closing up our Q&A on recession proofing strategies and cash management best practices. Topics include: 💡Improving efficiencies 💡Scenario planning 💡Back-pocket options to consider if a situation is dire. (And more.)

1
Recession-Proofing Your Organization Part 1 of 2 33:54

18 weeks ago33:54

33:54

Many leaders are feeling the challenge of steering their ship through recession, inflation, and economic uncertainty. Topics include: 💡The question of cash: What can you do to preserve it? 💡How do you cut your burn rate, while still investing in critical areas? 💡And when things are very tight, what things can you do, right now, to “find” needed cashflow? (And more.)…

1
Powerful Leadership Retreats Part 3 of 3 30:19

19 weeks ago30:19

30:19

Here’s our discussion on this important investment in team alignment: leadership retreats, part 3. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/braintrust-institute-powerful-leadership-retreats Topics include: Getting a better ROI from your retreat investment. What to do when key employees aren't able to attend a leadership retreat? Preparing for what could go wrong… (and more!)…

1
Powerful Leadership Retreats Part 2 of 3 32:00

20 weeks ago32:00

32:00

Continuing with part 2 on running a truly impactful leadership retreat. Catch the full episode 👉 https://www.braintrustprofessionalinstitute.com/braintrust-institute-powerful-leadership-retreats Topics include: Managing poor attitudes and conflict going into a leadership retreat Retreats, ESG, and your corporate brand When leaders don't have 100% confidence in team members who are at the retreat Is a “luxury experience” necessary for impact?…

1
Powerful Leadership Retreats Part 1 of 3 32:40

21 weeks ago32:40

32:40

Today we are talking about leadership retreats. “The offsite.” “The team-building getaway.” Whatever your organization calls it, it is a HUGE investment of time and money – the planning, the coordination – not to mention time away from work. In theory, they are a tremendous opportunity to generate alignment and motivate your team, but why are some retreats transformational, yet others yield no significant impact? To talk about this gap is hall of fame business speaker Randall Craig who has presented at countless retreats as speaker, and has participated in countless others in his leadership roles.…

1
Driving Your Leadership Performance Part 3 of 3 36:17

22 weeks ago36:17

36:17

Rounding out with the final instalment of our 3-parter on Driving your Leadership Performance. Topics include: 💡 What do it if you “fall out of love” with your business? 💡 When should key performance indicators be changed (and are we measuring the right things)? 💡How to have more effective meetings, and more.…

1
Driving Your Leadership Performance Part 2 of 3 35:16

23 weeks ago35:16

35:16

This week we get vulnerable: How can we improve our performance, and what supports can we put in place to get the best from ourselves? Topics include: 💡What to do when our motivation has waned? 💡How do your key hires impact your leadership? 💡How can you create peer accountability, and how to prevent burn out? (And more.)…

1
Driving Your Leadership Performance Part 1 of 3 35:01

24 weeks ago35:01

35:01

As a leader, you motivate and set expectations for everyone within your organization… but what about yourself? For your peers? And for your leadership team? Topics include: 💡What wake-up call do leaders need to hear? 💡Recommendations to safeguard time for the “urgent” vs the “important” 💡Accountability, and more.…

1
Creating a High-Performance Team and Work Culture Part 2 27:34

25 weeks ago27:34

27:34

Here’s part 2 on Creating a High-Performance Team and Work Culture. This week we move from role modelling, to utilization, burnout and employee turnover, to “stretch goals” (and who they benefit), to peer mentoring, and more.

1
Creating a High-Performance Team and Work Culture 1:11

26 weeks ago1:11

1:11

What’s behind creating a high-performance team and work culture? And what are the obstacles we don’t see that prevent us from getting there? Join us as we explore the employee “journey”, touchpoints from hiring to onboarding and beyond, expectation setting and accountability, and the role of leaders and managers.…

1
What Can You do in December for a More Successful Q1? 41:24

27 weeks ago41:24

41:24

As you close up Q4, are there specific things that you can do to ramp up business growth for next year? Are you open to new ideas that can make the difference between real success? And are there important market changes that you can capitalize on moving forward? Join Randall Craig as he shares specific business growth activities that you can put into place now, that will make a difference in the coming year. (And also a few that you might want to ditch.)…

1
AI Risks and Opportunities Part 2 of 2 24:28

28 weeks ago24:28

24:28

Part 2 on AI risks and opportunities with questions about the use of AI in hiring and recruiting, AI employee acceptable use policies and enforcement, and developing a proprietary generative AI tool for your organization.

1
AI Risks and Opportunities Part 1 of 2 31:47

29 weeks ago31:47

31:47

The opportunities offered by generative AI are extraordinary. But no leader we’ve met has boasted that they’ve cracked the nut on it. This week we’ll chime in on two aspects: growth, and protection from AI risk.

1
Expertise, Expert, Thought Leader: Part 3 of 3 31:57

30 weeks ago31:57

31:57

Continuing from last week... As a leader, you are likely already an expert, and surely have expertise. But what about “Thought Leadership”? Being a “thought leader” is a separate differentiator altogether – and in today’s world, more strategic than ever. Today we will share ideas on how to get there, and how thought leadership can be used to differentiate and advance your business.…

1
Upskilling Your Team: Designing Your Continuing Professional Development Strategy 32:32

31 weeks ago32:32

32:32

Leaders know that delivering continuous professional development, or Continuing Education, to your team is key to having a thinking organization, but landing that CPD plane is fraught with challenges. Today’s session will be a conversation about the topic.

1
Expertise, Expert, Thought Leader Part 2 of 3 31:05

32 weeks ago31:05

31:05

1
Expertise, Expert, Thought Leader? Part 1 of 3 30:59

33 weeks ago30:59

30:59

As a leader, you are likely already an expert, and surely have expertise. But what about “Thought Leadership”? Being a “thought leader” is a separate differentiator altogether – and in today’s world, more strategic than ever. Today we will share ideas on how to get there, and how thought leadership can be used to differentiate and advance your business.…

1
Welcome to the conversation! 2:17

34 weeks ago2:17