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CRISPR Campaigns & Beyond: Science Marketing with Elizabeth Chabe, Founder/CEO of High Touch Group
Manage episode 484041914 series 2864794
What does it really take to bring cutting-edge science out of the lab and into the world? In this episode of Inside Biotech, we sit down with Elizabeth Chabe, founder and CEO of High Touch Group, a strategic marketing firm specializing in biotech, medtech, and deep tech.
Elizabeth shares her unique journey—from working in a structural engineering lab and helping scale pilot manufacturing projects, to becoming a trusted advisor to venture-backed startups across the life sciences. Along the way, she’s led national campaigns at institutions like The Jackson Laboratory, helped scientists secure critical funding, and built a business that helps translate complex science into commercial success.
Whether you’re a researcher, founder, or science communicator, Elizabeth offers actionable advice on how to make sure your innovation doesn’t stay hidden in the lab.
(0:00) Intro to Elizabeth Chabe
(1:52) City of Hope Ad
(2:34) Welcome to Elizabeth Chabe CEO of High Tough Group
(3:57) Elizabeth background starting first business at age 9 as a psychic hotline! Elizabeth had a wide entrepreneurship business at a young age.
(7:42) How to translate entrepreneurism to science?
(11:28) Challenges working at Jackson Lab during beginning of CRISPR.
(18:00) Most important moments in marketing are founding teams and adventures.
(21:40) Few and Far Between Podcast Ad
(22:30) How was High Touch Group started?
(29:12) What did client recruitment look like pre JAX and post JAX?
(36:32) Focus of High Tough Group clients.
(40:28) How does Elizabeth determine how best to help High Touch Group Clients Initially?
(45:58) Motivation for writing The Giant’s Ladder?
(49:20) Advice to early career scientists to get out and communicate?
(55:40) Outro
Follow our Instagram @insidebiotech for updates about episodes and upcoming guests!
To learn more about BCLA’s events and consulting visit our website.
Follow BCLA on LinkedIn
32 episodes
Manage episode 484041914 series 2864794
What does it really take to bring cutting-edge science out of the lab and into the world? In this episode of Inside Biotech, we sit down with Elizabeth Chabe, founder and CEO of High Touch Group, a strategic marketing firm specializing in biotech, medtech, and deep tech.
Elizabeth shares her unique journey—from working in a structural engineering lab and helping scale pilot manufacturing projects, to becoming a trusted advisor to venture-backed startups across the life sciences. Along the way, she’s led national campaigns at institutions like The Jackson Laboratory, helped scientists secure critical funding, and built a business that helps translate complex science into commercial success.
Whether you’re a researcher, founder, or science communicator, Elizabeth offers actionable advice on how to make sure your innovation doesn’t stay hidden in the lab.
(0:00) Intro to Elizabeth Chabe
(1:52) City of Hope Ad
(2:34) Welcome to Elizabeth Chabe CEO of High Tough Group
(3:57) Elizabeth background starting first business at age 9 as a psychic hotline! Elizabeth had a wide entrepreneurship business at a young age.
(7:42) How to translate entrepreneurism to science?
(11:28) Challenges working at Jackson Lab during beginning of CRISPR.
(18:00) Most important moments in marketing are founding teams and adventures.
(21:40) Few and Far Between Podcast Ad
(22:30) How was High Touch Group started?
(29:12) What did client recruitment look like pre JAX and post JAX?
(36:32) Focus of High Tough Group clients.
(40:28) How does Elizabeth determine how best to help High Touch Group Clients Initially?
(45:58) Motivation for writing The Giant’s Ladder?
(49:20) Advice to early career scientists to get out and communicate?
(55:40) Outro
Follow our Instagram @insidebiotech for updates about episodes and upcoming guests!
To learn more about BCLA’s events and consulting visit our website.
Follow BCLA on LinkedIn
32 episodes
All episodes
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