EP267: Re-engineering Pangaia’s Shopify Storefront to Increase Operational Efficiency, with Commerce UI CTO Michal Klim

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Replatforming isn't always the best solution to technology challenges.

An ecommerce platform can be fit-for-purpose but the implementation flawed, or outdated, resulting in the business thinking the issue is the underlying tech. Sometimes it's quicker, cheaper and more effective to improve how the current platform is built rather than pivot to a new vendor ecosystem.

For this podcast, James Gurd and Michal Klim discuss the complexities of re-engineering ecommerce platforms, particularly focusing on Shopify. Michal is the CTO of respected development agency Commerce UI, and recently helped Pangaia re-engineer their Shopify storefront and tech stack.

James & Michal explore the concept of technical and process debt, the importance of thoughtful maintenance, and the challenges of historical decisions in technology.

Michal shares insights from his work with Pangaia, emphasising the need for a clean slate approach to build better solutions. The discussion also covers the role of automation, the use of Shopify Flow and MetaObjects, and the integration of third-party tools, culminating in a conversation about transitioning from classic to new customer accounts.

Key takeaways:

• Re-engineering can be a better solution than re-platforming.
• Technical debt accumulates over time and needs addressing.
• Thoughtful maintenance is crucial for long-term success.
• Historical decisions can complicate current technology choices.
• A clean slate approach can lead to better outcomes.
• Simplifying complexity can enhance user experience.
• Automation tools can significantly improve operational efficiency.
• Shopify Flow and MetaObjects provide powerful solutions to operational challenges.