Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Content provided by Paul Rogers and James Gurd, Paul Rogers, and James Gurd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Rogers and James Gurd, Paul Rogers, and James Gurd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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EP284: Osprey London's Head of Ecommerce & Marketing On Why Centra + Storyblok + Depict + Ingrid Is The Right Toolkit To Deliver Ecommerce Growth
Manage episode 475882235 series 2581854
Content provided by Paul Rogers and James Gurd, Paul Rogers, and James Gurd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Rogers and James Gurd, Paul Rogers, and James Gurd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra.
They discuss the challenges faced with Magento, the rationale behind the transition, and the goals for their digital flagship store.
The conversation delves into the evaluation of different platforms, the benefits of headless commerce, and the importance of a strong tech stack. It's interesting to hear why a leading brand chose Centra over Shopify, and the advantages the Centra ecosystem offers the ecommerce team.
Lana and Ben also touch on international expansion strategies and the partnership with Grebban, highlighting the future roadmap for Osprey London.
Key takeaways:
- Osprey London is a heritage brand needing digital transformation.
- Transitioning from Magento to Centra was driven by technical limitations.
- The focus was on brand storytelling and immersive customer experience.
- Headless commerce offers creative freedom and flexibility.
- International expansion is a key growth strategy for Osprey London.
- The tech stack includes innovative solutions like Depict and Ingrid.
- Working with Greban has streamlined maintenance and bug fixing.
- Future projects will enhance customer engagement and brand loyalty.
287 episodes
EP284: Osprey London's Head of Ecommerce & Marketing On Why Centra + Storyblok + Depict + Ingrid Is The Right Toolkit To Deliver Ecommerce Growth
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Share
Manage episode 475882235 series 2581854
Content provided by Paul Rogers and James Gurd, Paul Rogers, and James Gurd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Rogers and James Gurd, Paul Rogers, and James Gurd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
In this episode of the Inside Commerce podcast, Paul Rogers speaks with Lana Rush and Ben Jones from Osprey London about their recent replatforming project to Centra.
They discuss the challenges faced with Magento, the rationale behind the transition, and the goals for their digital flagship store.
The conversation delves into the evaluation of different platforms, the benefits of headless commerce, and the importance of a strong tech stack. It's interesting to hear why a leading brand chose Centra over Shopify, and the advantages the Centra ecosystem offers the ecommerce team.
Lana and Ben also touch on international expansion strategies and the partnership with Grebban, highlighting the future roadmap for Osprey London.
Key takeaways:
- Osprey London is a heritage brand needing digital transformation.
- Transitioning from Magento to Centra was driven by technical limitations.
- The focus was on brand storytelling and immersive customer experience.
- Headless commerce offers creative freedom and flexibility.
- International expansion is a key growth strategy for Osprey London.
- The tech stack includes innovative solutions like Depict and Ingrid.
- Working with Greban has streamlined maintenance and bug fixing.
- Future projects will enhance customer engagement and brand loyalty.
287 episodes
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Similar to Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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continue reading
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