Artwork

Content provided by Paul Rogers and James Gurd, Paul Rogers, and James Gurd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Rogers and James Gurd, Paul Rogers, and James Gurd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

EP292: From Soldier to Entrepreneur - The ThruDark Ecommerce Journey, with Founder Louis Tinsley

35:44
 
Share
 

Manage episode 486789059 series 2581854
Content provided by Paul Rogers and James Gurd, Paul Rogers, and James Gurd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Rogers and James Gurd, Paul Rogers, and James Gurd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Follow us on LinkedIn:

https://www.linkedin.com/company/inside-commerce/

Summary:

In this episode ecommerce podcast, Paul Rogers speaks with ThruDark founder Louis Tinsley , who shares his unique journey from special forces to ecommerce entrepreneurship.

Louis discusses the challenges and successes of building a brand in the outdoor industry, the importance of leveraging relationships, and the strategic decisions that have shaped ThruDark's growth.

He emphasises the significance of team dynamics, investment, and the lessons learned along the way, while also looking ahead to future goals and international expansion.

Key takeaways:

  • Louis spent years in the Royal Marines and special forces.
  • The idea for ThruDark stemmed from a passion for outdoor equipment and product design.
  • Initial challenges included navigating the transition from military life to entrepreneurship.
  • Social media played a crucial role in building brand awareness and reaching audiences.
  • Leveraging relationships with high-profile individuals helped ThruDark gain traction.
  • Hiring key individuals was essential for scaling the business effectively.
  • Investment from the Clark Group accelerated ThruDark's growth and provided valuable guidance.
  • Bringing in a CEO was a strategic move to professionalise the business.
  • International expansion is a focus, with a growing presence in the US and Canada.
  • Reflecting on achievements is important for maintaining motivation and setting future goals.
  continue reading

294 episodes

Artwork
iconShare
 
Manage episode 486789059 series 2581854
Content provided by Paul Rogers and James Gurd, Paul Rogers, and James Gurd. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Rogers and James Gurd, Paul Rogers, and James Gurd or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Follow us on LinkedIn:

https://www.linkedin.com/company/inside-commerce/

Summary:

In this episode ecommerce podcast, Paul Rogers speaks with ThruDark founder Louis Tinsley , who shares his unique journey from special forces to ecommerce entrepreneurship.

Louis discusses the challenges and successes of building a brand in the outdoor industry, the importance of leveraging relationships, and the strategic decisions that have shaped ThruDark's growth.

He emphasises the significance of team dynamics, investment, and the lessons learned along the way, while also looking ahead to future goals and international expansion.

Key takeaways:

  • Louis spent years in the Royal Marines and special forces.
  • The idea for ThruDark stemmed from a passion for outdoor equipment and product design.
  • Initial challenges included navigating the transition from military life to entrepreneurship.
  • Social media played a crucial role in building brand awareness and reaching audiences.
  • Leveraging relationships with high-profile individuals helped ThruDark gain traction.
  • Hiring key individuals was essential for scaling the business effectively.
  • Investment from the Clark Group accelerated ThruDark's growth and provided valuable guidance.
  • Bringing in a CEO was a strategic move to professionalise the business.
  • International expansion is a focus, with a growing presence in the US and Canada.
  • Reflecting on achievements is important for maintaining motivation and setting future goals.
  continue reading

294 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play