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Data-Driven Growth: Paula Chiocchi on B2B Marketing, AI & Building Clean Data Pipelines
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🚀 Tired of wasting money on bad data? In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Paula Chiocchi, CEO & Founder of Outward Media
, to talk about how high-quality B2B data fuels precision marketing, personalization, and ROI.
With 25+ years of experience and one of the industry’s largest B2B databases (140M+ contacts, 18M+ businesses, 95% email accuracy guarantee), Paula shares her insights on how the right data strategy transforms campaigns from hit-or-miss to revenue machines.
💡 What You’ll Learn:
• The hidden pitfalls of “dirty data” and how they destroy ROI
• Why a 95% accuracy guarantee on email contacts is a game-changer
• How AI is reshaping data hygiene, targeting, and campaign measurement
• Smart ways to combine first-party data with third-party insights for maximum lift
👉 Key Highlights:
✅ Why cookie-based targeting is fading — and what replaces it
✅ How to double or triple conversion rates with intent data overlays
✅ The truth about email deliverability, open rates, and fighting false signals
✅ What marketers need to know about compliance with GDPR & CCPA
🔗 Connect with Paula Chiocchi:
📘 LinkedIn: https://www.linkedin.com/in/paula-chiocchi/
📧 Email: [email protected]
🌐 Website: https://outwardmedia.com
📈 At MarketSurge, we help founders, agencies, and brands turn tools into systems — and systems into growth. If you’re ready for automation that feels personal and performs like a team of 10, you’re in the right place.
🧠 Want to see how it works?
🎯 Book your 15-minute Value or Free Coffee Call:
https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
🔗 Useful Links
🌐 MarketSurge Website: https://marketsurge.io
📘 Facebook Page: https://www.facebook.com/profile.php?id=100035121171654
💼 LinkedIn: https://www.linkedin.com/company/marketsurgeio
🐦 X / Twitter: https://x.com/marketsurging
🎙️ Podcast: https://marketsurge.transistor.fm/
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