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Purpose Over Profit—And Still Made $100M: Anne Mahlum’s Unlikely Path
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What if your toughest moments became your greatest fuel?
In this episode, Anne Mahlum shares how she transformed personal pain into purpose—first by founding Back on My Feet, where running helps the homeless reclaim their identity, and later by building the high-impact fitness brand Solid Core. She opens up about the power of specificity in leadership, the importance of setting boundaries, and why real change starts from within.
Tune in for a dose of clarity, courage, and inspiration to bet on yourself.
3 Key Takeaways:
- Identity Shifts Spark Change – Anne emphasizes that helping people—especially those experiencing homelessness—shift how they see themselves is the first step toward lasting transformation.
- Specificity Builds Trust – Whether it’s fundraising or setting boundaries, being clear and intentional in your communication creates stronger connections and greater results.
- Leadership is Energy Management – Great leaders inspire by example, protect their time, and stay deeply aligned with their values, even when it means saying no.
Timestamps
00:00 - Introduction
03:24 - Anne explains the mission of Back on My Feet
05:07 - Discussion about running's impact on her life
06:42 - Jonathan shares his running background
08:47 - Conversation about identity shifting
13:02 - Discussion on philanthropy and entrepreneurship
15:40 - How Anne manages boundaries and opportunities
18:30 - Negotiation strategies
21:54 - Questions that helped Anne cultivate success
25:21 - Specificity in fundraising and asks
29:58 - Strategies for making multiple asks
31:52 - Key pillars of building community
40:59 - Future of fitness
44:17 - Advice on taking action and trying new things
45:49 - Reflection on future self
46:50 - Closing remarks
Connect with Anne Mahlum
Instagram: @annemahlum
LinkedIn: Anne Mahlum
Facebook: Anne Mahlum Business
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