14. What is Keystroke Level Modeling?

Inside UXR

#Business #Drew Freeman and Joe Marcantano #Drew Freeman #Joe Marcantano #User Experience #User Experience Research #Product Research #Research #Careers #UXR #UX Research #Productivity

39:30

In this episode of The Innovators & Investors Podcast, host Kristian Marquez sits down with David Brem, Managing Director of the University of Michigan’s Zell Lurie Commercialization Fund. David offers a rare glimpse into the inner workings of a student-led endowment fund focused on early-stage, sector-agnostic investments primarily in the Michigan ecosystem. He shares insights on their unique, founder-first investment approach, how they navigate pre-seed to Series A venture opportunities, and the rigorous due diligence process involving qualitative analysis over pure numbers. David also discusses his roles with global VC networks including Electro Ventures, the London Venture Capital Network, and Level Up Ventures, illustrating how he bridges U.S., European, and Australian venture ecosystems with a special focus on mobility and transportation tech. Highlights include deep dives into emerging trends like eVTOLs (electric vertical takeoff and landing aircraft), smart city infrastructure, and safety innovations in aviation technology. Listeners will gain valuable perspectives on how diverse expertise—from military intelligence and management consulting to academic ventures—shapes David’s investment thesis and community-building efforts. The episode also explores the importance of networking, adding value in the startup ecosystem, and practical advice for aspiring investors or entrepreneurs navigating the venture capital world. With stories of successes, challenges, and future outlooks, this episode is a must-listen for innovators, founders, and investors aiming to understand the intersection of academia, technology, and venture capital in today’s dynamic landscape. Learn more about David's work at https://zli.umich.edu/zell-lurie-commercialization-fund/ Connect with David on LinkedIn at https://www.linkedin.com/in/david-lowell-brem/ Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/ Want to learn more about Kristian Marquez's work? Check out his website at https://finstratmgmt.com…

about a year ago 29:53

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On this episode, we dive into an area of Drew's expertise, Keystroke Level Modeling. We'll talk about what it is, how to do it and, most importantly, when the right time to use this research method is.

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Send your questions to InsideUXR@gmail.com
Visit us on LinkedIn, or our website, at www.insideUXR.com
Credits:
Art by Kamran Hanif
Theme music by Nearbysound
Voiceover by Anna V

47 episodes

14. What is Keystroke Level Modeling?

Inside UXR

published about a year ago

MP3•Episode home

Send us a text

Support the show

Send your questions to InsideUXR@gmail.com
Visit us on LinkedIn, or our website, at www.insideUXR.com
Credits:
Art by Kamran Hanif
Theme music by Nearbysound
Voiceover by Anna V

47 episodes

#Business #Drew Freeman and Joe Marcantano #Drew Freeman #Joe Marcantano #User Experience #User Experience Research #Product Research #Research #Careers #UXR #UX Research #Productivity

All episodes

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