Use This Podcast CTA Framework to Turn Your Listeners Into Leads

Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth

If you’ve ever asked yourself, “Where in my episode should I put my call to action?” — this one’s for you. Because even if your CTA is perfectly worded, it won’t drive action if it’s in the wrong spot or the listener payoff isn’t clear.

And if your audience isn’t taking the next step, you’re not just missing out on listener engagement—it’s a hidden leak in your lead flow, costing you potential clients and revenue you don’t even realize you’re losing.

In this episode, we’re breaking down exactly where to place your calls to action, how to track if they’re working, and what to do with that data once you have it. Plus, I give you a super simple CTA framework you can swipe and start using in your next episode.

So if you're tired of giving CTAs that feel awkward (and you’re ready to say yours like a human and finally know if it’s doing what you want it to do) hit play and let’s dive in.

1:00 – The Worst Place to Put Your CTA (and Why It Turns Cold Listeners Off)

2:40 – The Only “Rule” for CTA Placement That Actually Matters

3:22 – Where Your CTA Actually Belongs (Hint: It’s Not Pre-roll, Mid-roll, or Post-roll)

6:52 – Why Saying Your CTA Like a Human Gets More Clicks (and Builds Trust)

9:08 – The 3 Parts Every Strong CTA Should Include

13:03 – How to Test, Track, and Tweak Your CTAs for Better Results

Other Episodes You’ll Love:

• How Do I Give a Podcast CTA That Doesn't Sound Salesy?

→ This episode was recorded on the Deity VO-7U

Support the show

Liked this episode? Share it with a fellow podcaster!

Love this show? Say thanks by leaving a positive review.
Register for Courtney's Free Podcasting Workshop: How to 10x Your Business with a Podcast in 2025
Schedule a 1:1 Podcasting Audit with Courtney.

Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your show.

Connect with Courtney: Linked In | Instagram | PodLaunch HQ

©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.