Insights & Innovators Podcast From MRII podcast

18:30

Discover how AI is revolutionizing market research in today's episode of MRII's Insights and Innovators podcast. Join host Jon Last, President of Sports and Leisure Research Group , as he speaks with David Boyle, Director at Audience Strategie s. David shares his journey through various industries, culminating in the integration of AI-driven insights into market research. He discusses the impact of AI on audience segmentation, the importance of strategic thinking in research, and offers advice for future leaders in the field. Learn about the four Ps framework for effective language model usage and how AI can enhance your research capabilities. 00:00 Introduction and Sponsor Message 00:32 Host Introduction and Episode Overview 01:17 David Boyle's Career Journey 02:55 The Role of AI in Market Research 06:18 AI's Impact on Audience Segmentation 12:55 The Four Ps Framework for Effective AI Use 15:04 Pragmatic Advice for Future Leaders 17:56 Conclusion and Farewell…

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AI-Powered Insights in Tech with Google's Marie Van Blaricum 20:09

14 days ago20:09

20:09

How does AI impact the world of insights? Join us in today's episode of Insights and Innovators where Stan Sthanunathan, CEO of i-Genie.AI discusses this and more with Marie Van Blaricum, Senior Director of Global Insights at Google Brand Studio . Marie shares key differences between the insights function in CPG and tech industries, her career journey from Unilever to Google, and actionable advice on future-proofing careers in the dynamic tech environment. Learn how AI can empower insights professionals, the importance of being proactive, and the essential shift from delivering data to creating impactful business strategies. 00:00 Introduction and Guest Introduction 01:16 Differences Between CPG and Tech Insights 03:03 Marie's Career Journey 04:43 Consumer Centricity and Strategic Leadership 06:45 Impact of AI on Insights 08:58 Future-Proofing Careers in Insights 10:35 Leadership in Times of Rapid Change 13:05 Personal Career Advice from Marie 15:15 Opportunities and Threats in the Insights Industry 18:55 Conclusion and Final Thought…

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Empathetic Leadership in Market Research with Claire Kuhn, OvationMR 18:02

28 days ago18:02

18:02

In this episode of the Insights and Innovators podcast from MRII, host Jon Last, President of Sports and Leisure Research Group , chats with Claire Kuhn, the SVP of Research & Insights at OvationMR . Recognized as one of the industry's 30 under 30, Claire Kuhn, SVP of Research and Insights at OvationMR, reflects on her career path and the hands-on, human aspects of the industry that surprised her. She discusses the ongoing transformation in market research, the balance of AI and human interaction, leadership with authenticity, and the essential skills for emerging professionals. Claire's insights highlight the importance of curiosity, continuous learning, and cultural fit in driving business impact through market research.…

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AI, Career Evolution, and Leadership in Market Research with Katie Egge, Salesloft 20:59

5 weeks ago20:59

20:59

From building connections to staying curious, Katie Egge shares insights from her journey. Host Jon Last, President of Sports and Leisure Research Group , interviews Katie Egge, RVP at Salesloft , recognized as one of the 30 under 30 winners in market research. Discover Katie's unique career journey from sports and entertainment management to her pivotal role in market research. Learn about her take on AI's impact on the industry, balancing soft and technical skills, and evolving leadership in a tech-forward, remote world. Katie's insights into generating actionable strategies and maintaining the researcher's essential role with AI are not to be missed!…

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A Look at the Next Generation of Insights Professionals with James Endersby, Opinium 24:18

6 weeks ago24:18

24:18

Join us in this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Jon Last, President of Sports and Leisure Research Group . Our guest, James Endersby, CEO at Opinium and Chairman of the Market Research Society in the UK, discusses the distinct qualities setting next-gen Insights industry leaders apart. Learn about the 30 Under 30 Awards, the importance of mentorship, networking, and the evolving skill sets required in today's research landscape. Gain invaluable advice for young professionals aiming to make a mark in the field.…

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How to Be a Pioneer in Market Research with Shelley Zalis, CEO of The Female Quotient 27:19

8 weeks ago27:19

27:19

Join us on this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Katie Gross, President of Suzy . In this insightful discussion, Shelley Zalis, the founder and CEO of The Female Quotient and a pioneer in online market research, shares her journey of disrupting the traditional market research industry by introducing online surveys. She recounts her challenges and triumphs in transitioning from off-line to online research at a time when the internet was in its infancy. Shelley also discusses her efforts to close the gender gap in the workplace through her work with The Female Quotient and provides advice for today's innovators and trailblazers on how to navigate and transform traditional industries, especially in the age of AI.…

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Cultivating a Culture of Service in Research Insights with Steve Schlesinger, Sago 21:28

9 weeks ago21:28

21:28

In this episode, we dive deep with Steve Schlesinger, Executive Chairman at Sago , hosted by Jon Last, President at Sports and Leisure Research Group . Steve shares his valuable insights on the latest industry trends, leadership strategies, and the evolving landscape of market research. Tune in to discover how Steve's experience and vision continue to shape the sector and get a firsthand look at the discussions that influence the future of market research.…

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From Researcher to Investment Banker with Kristin Luck, Oberon Securities 18:17

10 weeks ago18:17

18:17

On this episode, host Katie Gross, CEO at Suzy , speaks with Kristin Luck, Managing Director of Oberon Securities . Kristin shares her unique career trajectory from a research assistant at Lieberman Research Worldwide to becoming an influential entrepreneur, investor, and banker. Learn how her passion for online research led her to build AC Nielsen's first online research platform, co-found OTX, and start a data visualization platform. She offers insights on financial literacy, business growth, and the importance of marketing. Also, discover how Women in Research (WIRe) is empowering women in the industry.…

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Transforming Insights: Colgate's Journey with Christian Niederauer at Colgate-Palmolive 18:01

12 weeks ago18:01

18:01

Discover how Colgate has transformed its insights function to be future-proof, the biggest challenges facing insight professionals today, and the critical components of their Insights Competence Framework.Join Stan Sthanunathan, CEO of i-Genie.AI , as he hosts Christian Niederauer, Vice President of Global Insights & Consumer Affairs at Colgate-Palmolive , in this engaging episode of Insights Innovators. Gain invaluable perspectives on the role of AI, the importance of proactive value creation, and how to ensure your insights are impactful and actionable. Don't miss out on this comprehensive journey into the evolving landscape of consumer insights! 00:00 Introduction and Episode Overview 00:27 Guest Introduction: Christian Hederault 01:13 Industry Challenges and Insights 02:18 Career Journey and Role at Colgate 04:09 Proactive Value Creation in Insights 05:48 Colgate's Insights Transformation Journey 07:49 Insights Competency Framework 10:12 Evolution and Future of Insights Function 14:04 Leveraging Technology in Insights 17:35 Conclusion and Final Thoughts…

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How Can Market Research Founders Succeed with Mark Simon, Partner at Traction Advising M&A 19:50

14 weeks ago19:50

19:50

How do investors see market research companies? Is it all about SaaS models, or can service companies scale in ways that attract investors? Mark Simon, Partner at Traction Advising M&A talks about retention as a KPI for growth and value. Consider net revenue retention or how a company grows outside of new customer acquisition. Go inside an M&A mind and hear insights like how the market research industry may not lend itself easily to SaaS models.…

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Earning a Seat at the Strategy Table with Diane Hessan at C-Space 30:58

16 weeks ago30:58

30:58

In this episode of 'Insights and Innovators,' hosted by Stan Sthanunathan , special guest Diane Hessan, Chairman of C-Space , discusses her transformative journey as an entrepreneur in the insights industry. Diane shares her thoughts on balancing speed, depth, and relevance in market research and provides valuable advice for aspiring entrepreneurs. She recounts her early career experiences, the foundation and success of Communispace, and offers practical tips for business success and common pitfalls to avoid. 00:00 Introduction and Episode Overview 01:14 Meet Diane Hessen: Visionary and Disruptor 03:18 The State of the Insights Industry 10:14 Diane's Career Journey 16:52 Founding Communispace 23:56 Entrepreneurial Lessons and Advice 31:05 Conclusion and Final Thoughts…

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Creating an Exciting Market Research Tech Company with Andrew Reid, Founder & CEO of Rival Technologies 19:23

17 weeks ago19:23

19:23

The path to creating an exciting startup can be a circuitous route. Andrew Reid, Founder & CEO of Rival Technologies may have started in film, taken a right turn in advertising, to end up building technology companies that solved research problems. And sometimes, it’s a family affair. Andrew’s father and sister both played key roles in influencing his path. Hear about his journey and excitement about the future of tech-enabled market research solutions.…

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Transforming the Insights Function in Large Corporations with Elaine Rodrigo at Reckitt 26:19

18 weeks ago26:19

26:19

Dive into an engaging conversation between Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt , and Stan Sthanunathan, CEO of i-Genie.AI , as they explore the evolving landscape of consumer insights, data-driven decision-making, and embracing AI. Elaine shares her nearly 30-year journey in research, her dream role realization, and the transformative power of AI in harnessing data for business growth. From her career milestones to the significance of consistency, focus, and creating proprietary capabilities, Elaine offers invaluable advice for the industry while highlighting the promise of synthetic data and the essential role of innovation. 00:00 Introduction and Opening Remarks 02:34 Career Journey and Experience 04:54 Advice for Research and Insights Teams 06:07 Challenges and Changes in the Industry 08:42 Building Capabilities for Business Impact 10:18 Focus Areas and Signature Capabilities 18:20 Leveraging AI and Data in Insights 21:47 Future Trends and Synthetic Data 23:29 Conclusion and Final Thoughts…

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The Evolution of Market Research to Today with Dr. Marcus Cunha, University of Georgia 18:39

21 weeks ago18:39

18:39

In this episode of the MRII's Insights and Innovators podcast, host Jon Last, President at Sports and Leisure Research Group, speaks with Dr. Marcus Cunha Jr., Director of the University of Georgia's Masters of Marketing Research Program . They discuss the transformative changes in the market research industry over the past few decades, including the democratization of research tools, the shift from statistical analysis to business insights, and the evolving skill sets required for success. They also explore the impact of AI on the industry and the importance of linking research to ROI to avoid becoming a cost center. Marcus emphasizes the need for practical, hands-on education and the future role of AI as a productivity tool rather than a replacement for human insight. 00:00 Introduction to MRII's Insights and Innovators Podcast 00:37 Guest Introduction: Dr. Marcus Cunha Jr. 01:25 Evolution of Market Research 05:40 Skills for Today's Successful Researcher 08:47 Transformations in Training and Education 14:39 Future of Market Research and AI 18:20 Conclusion and Final Thoughts…

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From Capital Raising to Integration: A Deep Dive into M&A with Jeff Krentz 18:00

22 weeks ago18:00

18:00

Join us for an enlightening episode of MRII's Insights and Innovators podcast, featuring a conversation with Jeff Krentz, a seasoned expert in mergers and acquisitions within the market research industry. Hosted by Katie Gross, the discussion delves into the nuances of raising capital, the importance of product-market fit, and strategic decisions companies must make between organic growth and acquisitions. Krentz shares valuable insights on the essential factors that drive successful investments, how to attract the right investors, and the dynamic balance required during company growth and integration. Learn about the transformative impact of the acquisition of TNS by Kantar, and the critical elements that contribute to successful mergers. Whether you're involved in leadership, analysis, or just entering the industry, this episode provides key takeaways on facing mergers with optimism and adaptability, ensuring you seize opportunities presented by industry changes. Dive into the future of market research and what trends lie ahead.…

Insights & Innovators Podcast from MRII

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From Market Researcher to Investment Banker with Sima Vasa, Managing Director at Oberon Securities 15:39

23 weeks ago15:39

15:39

The market research industry is far from homogenous. There are many different business models within it. Sima Vasa, Managing Director at Oberon Securities began as a market research analyst and became an investment banker. That switch means she looks at business models, leadership, and the fundamentals of market research firms through a new lens. Learn how to think like an investment banker.…

Insights & Innovators Podcast from MRII

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The Entrepreneurship Journey in Market Research with Vivek Bhaskaran, Founder & CEO QuestionPro 20:22

25 weeks ago20:22

20:22

How do we get customers? How do we lean into our strengths? These are some of the questions that Vivek Bhaskaran, Founder & CEO QuestionPro talks about in his journey to building his own company and business. Is building great software and launching globally still possible versus in a specific market? Learn lessons in entrepreneurship in the market research industry.…

Insights & Innovators Podcast from MRII

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What Does Leadership Look Like Today and Tomorrow with Crispin Beale, Insight250 17:32

26 weeks ago17:32

17:32

How can we celebrate the innovators and leaders in Market Research? Crispin Beale, CEO of Insight250 and Group President of Behaviorally, has created the main platform for identifying these leaders. Jon Last, President at Sports and Leisure Research Group, talks with Crispin to understand how Insight250 works and how important it is for driving innovation and leadership in the industry.…

Insights & Innovators Podcast from MRII

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Research at the Strategy Table with Brett Townsend, Quester 22:27

27 weeks ago22:27

22:27

Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at Quester . Jon Last, President at Sports and Leisure Research Group, talks with Brett about how the industry has changed or needs to change from its academic roots to a discipline that drives business impact.…

Insights & Innovators Podcast from MRII

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Transforming Market Research in Big Companies with Stephan Gans, Pepsico 25:16

28 weeks ago25:16

25:16

Is there a consumer insights revolution, and will that change how multinational corporations do research? Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at Pepsico, wrote the book, The Consumer Insights Revolution. Stan Sthanunathan, CEO i-Genie.AI talks with Stephan about future-proofing your business through the control of data and tools.…

Insights & Innovators Podcast from MRII

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Five Lessons from a Market Research Entrepreneur with Dan Coates, YPulse 26:56

29 weeks ago26:56

26:56

A veteran entrepreneur of five startups, Dan Coates, CEO of YPulse , shares the rollercoaster ride of starting research businesses. Join Katie Gross, Chief Customer Officer at Suzy as she talks with Dan about the skills needed to start and run a business. Dan shares about adapting to cultural and market changes, including the shortening attention span for young people, the sweet spot of his current business, YPulse.…

Insights & Innovators Podcast from MRII

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Staying Ahead of the Curve in Research with Simon Chadwick, Cambiar 19:12

30 weeks ago19:12

19:12

What’s hype and what’s real? Jon Last, President at Sports and Leisure Research Group , talks with industry legend Simon Chadwick, Managing Partner at Cambiar, about what changes and innovations—including AI—are likely to change the insights industry. The reintegration of data and insights across functions (CX, Sales, marketing) is hot now and will be in the foreseeable future.…

Insights & Innovators Podcast from MRII

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Finding Your Seat at the Strategy Table with Pam Forbus, Mondelez International 25:17

31 weeks ago25:17

25:17

Join Stan Sthanunathan, CEO of i-Genie.AI, as he talks with Pam Forbus, Global Chief of Insights & Analytics at Mondelēz International, about how to earn a strategic business role by sharing relevant insights that drive business decisions. Knowing the question the CEO needs to answer is the start to pursuing insights that matter. To be a growth leader, the researcher must know what grows the business. Pam shares what it means to speak the language of the CFO, the office where decisions are often made.…

Insights & Innovators Podcast from MRII

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Making Research Talent More Agile with Ryan Barry, Zappi 22:02

32 weeks ago22:02

22:02

For research companies to succeed, they need to be willing and able to disrupt themselves. That’s where more agile talent comes in. They are willing to learn, experiment and go beyond what’s working today. Join Katie Gross, Chief Customer Officer at Suzy , as she talks with Ryan Barry, President of Zappi, to discover what he looks for in new talent and how he supports his team.…

Insights & Innovators Podcast from MRII

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Effective Qualities of Market Research Leadership with Ben Page at Ipsos 24:41

33 weeks ago24:41

24:41

‘Intelligence is not enough. Self awareness, being able to read a room and resilience are all key.’ Join Stan Sthanunathan, CEO i-Genie.AI as he talks with Ben Page, CEO of Ipsos about the qualities for talent and leadership in the insights business. Ben shares about the importance of integrity, especially in relation to data quality, and a willingness or hunger to learn and innovate. And don’t forget about luck and our ability to take advantage of it when it presents itself.…

Insights & Innovators Podcast from MRII

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The Essential Skills of the Market Researcher in Healthcare with Lisa Courtade, Organon 19:15

37 weeks ago19:15