[Top Agency Series] Navigating the Future of Intelligent Products With Mark Rickmeier of TXI Digital

INspired INsider Podcast

Mark Rickmeier is the CEO of TXI Digital, a Chicago-based digital product innovation firm specializing in UX research, design, and software development. With over two decades of experience, he has led the creation of more than 100 digital products for clients ranging from Fortune 100 companies to mission-driven nonprofits. Beyond his role at TXI, Mark is the Founder of initiatives like Walkshop, a leadership development retreat, and the Sticky Note Game, a facilitation technique enhancing team collaboration. He is also an active member of the Forbes Business Council and the Fast Company Executive Board, contributing thought leadership on innovation, company culture, and inclusive design.

In this episode…

Creating a digital product is more complex than building a mobile app or launching a new platform. Many companies waste time, money, and resources by rushing into solutions without fully understanding the problems they are trying to solve. So, how can organizations shift their mindset to ensure they are innovating in the right direction from the beginning?

Mark Rickmeier, an expert in product innovation and intelligent systems, shares how companies can avoid costly missteps by adopting a discovery-first approach. He emphasizes using frameworks like the Double Diamond method to better understand user needs before jumping into development. He advocates for integrating design thinking early in the process, gathering real user insights, and validating assumptions rapidly. Mark also stresses the importance of building a strong data foundation to prepare for future AI and intelligent product opportunities, encouraging businesses to think beyond traditional digital transformation toward smart solutions.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Mark Rickmeier, CEO of TXI Digital, about building intelligent products through discovery and design thinking. Mark discusses the critical importance of solving the problems first, shares lessons from projects spanning industries like rail, healthcare, and food innovation, and explores the future of agentic AI interfaces.