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Similar to Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
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Dr. Grace Kite- Founder- Magic Numbers and Magic Works
Manage episode 428029668 series 3141733
Content provided by Ed Cotton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Cotton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The latest episode of Inspiring Futures features an interview with Dr. Grace Kite, the founder of Magic Numbers and Magic Works, an analytics-focused consultancy that helps companies and brands understand how they grow.
In our conversation, we discussed the challenges and importance of being strategic when understanding the factors behind growth, the difficulty of brand-building for performance-focused brands, the compounding impact of "brand patience," and more.
We also talked about the importance of training, and Magic Numbers offers a couple of courses: "Scaling Up," which is all about helping marketers balance their performance and brand marketing efforts, and "Data Works," which focuses on using data compellingly and persuasively.
Both courses can be found here.
https://magicworks.training/
145 episodes
Dr. Grace Kite- Founder- Magic Numbers and Magic Works
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
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Manage episode 428029668 series 3141733
Content provided by Ed Cotton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Cotton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
The latest episode of Inspiring Futures features an interview with Dr. Grace Kite, the founder of Magic Numbers and Magic Works, an analytics-focused consultancy that helps companies and brands understand how they grow.
In our conversation, we discussed the challenges and importance of being strategic when understanding the factors behind growth, the difficulty of brand-building for performance-focused brands, the compounding impact of "brand patience," and more.
We also talked about the importance of training, and Magic Numbers offers a couple of courses: "Scaling Up," which is all about helping marketers balance their performance and brand marketing efforts, and "Data Works," which focuses on using data compellingly and persuasively.
Both courses can be found here.
https://magicworks.training/
145 episodes
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Similar to Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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continue reading
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…
continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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