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Peter Spear- All things Qualitative
Manage episode 397088902 series 3141733
Content provided by Ed Cotton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Cotton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Peter Spear started his career at Tattoo in San Francisco, where he fell in love with qualitative research and has been a practitioner ever since. We discussed the importance of talking to people to learn the hows and whys that data can't explain. How, in recent times, talking to strangers has become a challenge, and how to overcome those challenges.
In short, this episode celebrates the art of qualitative research and advocates for it in a world that is seemingly becoming more data and machine-obsessed with less time and interest in understanding people and their thoughts, values, ideas, and motivations.
145 episodes
Peter Spear- All things Qualitative
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
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Manage episode 397088902 series 3141733
Content provided by Ed Cotton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ed Cotton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Peter Spear started his career at Tattoo in San Francisco, where he fell in love with qualitative research and has been a practitioner ever since. We discussed the importance of talking to people to learn the hows and whys that data can't explain. How, in recent times, talking to strangers has become a challenge, and how to overcome those challenges.
In short, this episode celebrates the art of qualitative research and advocates for it in a world that is seemingly becoming more data and machine-obsessed with less time and interest in understanding people and their thoughts, values, ideas, and motivations.
145 episodes
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Similar to Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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…
continue reading
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Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
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