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EP 105: If your personas are too broad, not even AI can save you
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Welcome to Instant Expertise: Marketing—where real campaigns meet real AI results.
In this episode, Yvette Brown and Shari Nomady share how they helped a client go from broad messaging to targeted social campaigns using AI—but not in the way you think. Before they generated a single post, they used AI to analyze subsegments, clarify buyer beliefs, and plot a messaging map that made personalization at scale possible.
🔍 What you’ll learn:
• Why vague personas make AI output ineffective
• How to identify powerful subsegments using AI
• A step-by-step look at building personalized campaigns that convert
• How prep work—done right—makes AI worth the investment
💡 If your ABM or social strategy isn’t getting the traction you hoped for, this episode is your blueprint for using AI to get focused and get results.
📍 Start your AI pilot now: https://xpromos.com/ai
💬 Connect with us on LinkedIn: Yvette | Shari
👍 Like, comment, and subscribe to stay ahead with practical, AI-powered marketing strategies.
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