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EP 84: Myth-Busted: The Unexpected Impact of Short-Term Tactics on Brand Identity

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Manage episode 399705068 series 3095242
Content provided by XPROMOS Marketing Mastery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by XPROMOS Marketing Mastery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today we’re tackling an age-old marketing controversy. For years, the consensus has been that short-term marketing tactics are a quick fix that erodes the very essence of a brand's identity. But what if everything we've been told is only half the story?

Join us as we unravel the myths and misconceptions surrounding short-term marketing strategies. This episode promises to challenge your preconceptions and illuminate the hidden benefits of agile, short-term tactics. From transformative case studies to the underlying psychology of consumer behavior, we explore how these strategies can actually enhance brand perception, loyalty, and ultimately, the bottom line.

Whether you're a marketer looking to refine your approach and boost your KPIs or a business owner questioning the conventional wisdom, this episode is packed with valuable insights, strategies, and real-world examples that will change the way you think about short-term marketing and brand development.

Does your brand need a strategic short-term marketing offer to increase conversions at any step of the customer journey? Reach out to us at XPROMOS.com to discuss how we can build a Signature Offer for your brand.

  continue reading

106 episodes

Artwork
iconShare
 
Manage episode 399705068 series 3095242
Content provided by XPROMOS Marketing Mastery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by XPROMOS Marketing Mastery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Today we’re tackling an age-old marketing controversy. For years, the consensus has been that short-term marketing tactics are a quick fix that erodes the very essence of a brand's identity. But what if everything we've been told is only half the story?

Join us as we unravel the myths and misconceptions surrounding short-term marketing strategies. This episode promises to challenge your preconceptions and illuminate the hidden benefits of agile, short-term tactics. From transformative case studies to the underlying psychology of consumer behavior, we explore how these strategies can actually enhance brand perception, loyalty, and ultimately, the bottom line.

Whether you're a marketer looking to refine your approach and boost your KPIs or a business owner questioning the conventional wisdom, this episode is packed with valuable insights, strategies, and real-world examples that will change the way you think about short-term marketing and brand development.

Does your brand need a strategic short-term marketing offer to increase conversions at any step of the customer journey? Reach out to us at XPROMOS.com to discuss how we can build a Signature Offer for your brand.

  continue reading

106 episodes

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