Bootstrapping a Flood MGA: Inside Flow Flood's Growth Story with Abbe Sulton & Michael Pallas
Manage episode 488158141 series 3606786
In this episode, host Jeff Shi sits down with Flow Flood co-founders Abbe (A.B.) Sulton and Michael Pallas to explore their unique path from insurance distribution to building a flood-focused insurtech MGA. The conversation dives deep into their early days running a retail agency during the 2008 financial crisis, discovering market inefficiencies in residential flood, and evolving into a full-stack digital MGA with multiple binding agreements across 43 states. A.B. and Michael share their strategies for leveraging SEO, digital distribution, and legislation changes to grow their flood book, how their trip to Lloyd’s of London unlocked new reinsurance partnerships, and why they’ve remained bootstrapped through it all.
This episode also covers private flood market trends, flood zone misconceptions, AI use in underwriting, and how Flow Flood is positioning for further growth and catastrophe product expansion in 2025. Whether you're an insurtech founder, MGA, or traditional agency owner looking to learn more about flood, this is a masterclass in identifying niche opportunity and executing in a high-barrier segment of insurance.
-----------------------------
Thank you to our sponsors:
Traq AI!
To schedule a demo with Traq AI today -- https://calendly.com/traq/traq-ai-introduction-for-insuretechs-io
Mav
Sign up today to claim your exclusive offer: https://hiremav.com/insurtechs
Who said insurance isn’t sexy? Prove ‘em wrong – grab your merch today!
https://insurtechs-2.creator-spring.com
Follow Insurtechs.io :
https://www.linkedin.com/company/insurtechs/
https://www.youtube.com/@insurtechs
https://x.com/Insurtechs_io
https://www.instagram.com/insurtechs/
https://www.facebook.com/Insurtechs/
https://www.tiktok.com/@insurtechs
Listen to the Pod :
Apple Podcast - https://podcasts.apple.com/us/podcast/insurtechs-io/id1775588982
Spotify - https://open.spotify.com/show/2jAGcKCT2v6rdWea3nvrYh
Pandora - https://www.pandora.com/podcast/insurtechsio/PC:1001094614
Jeff Shi :
https://www.linkedin.com/in/jeffshiva/
A.B. Sulton :
https://www.linkedin.com/in/abbe-sultan-548879/
Michael Pallas :
https://www.linkedin.com/in/michaelpallas/
-----------------------------
Disclaimer: Some of the links in this video description are affiliate links. This means that if you click on one of the links and make a purchase, we may receive a small commission at no additional cost to you. Your support helps us create more content, and we truly appreciate it! Thank you for watching!
94 episodes