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Monday Morning Drive: An Unexpected Scalability Hack: Fly First Class
Manage episode 458246093 series 3601368
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Recently, I worked with a business owner whose story might sound familiar.
Despite hearing clients tell him other owners would charge more for his services, he couldn’t bring himself to raise his prices past what he charged last year. Not because his clients wouldn’t pay it, but because he didn’t believe he was worth it.
This isn’t just about pricing, though. It’s a pattern I see repeatedly in our industry: imposter syndrome manifesting as fear-based decision-making.
Imposter syndrome means we don’t believe we deserve to succeed, so we create roadblocks for ourselves that lead to failure.
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