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Monday Morning Drive: Quality Over Quantity: The Case for Selective Business Growth
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For many of us, turning down business is unthinkable. We’re wired to chase revenue, cover our overhead, and keep our gear working. When a client calls, we always find a way to make their request happen.
But something changed in 2022. I watched demand exceed supply for the first time in my 40-year career. Event companies and supply chains were smaller, and we faced major constraints in labor and logistics.
Customers heard words they'd never heard before: “Sorry, we can’t help you right now.”
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