Artwork

Content provided by Interpreting Wine and Lawrence Francis' Interpreting Wine podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Interpreting Wine and Lawrence Francis' Interpreting Wine podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Ep 582: Liz Mercer, Partner, WISE, Mosaic of Wine Series 2

1:07:47
 
Share
 

Manage episode 471476779 series 2318697
Content provided by Interpreting Wine and Lawrence Francis' Interpreting Wine podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Interpreting Wine and Lawrence Francis' Interpreting Wine podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE

(00:00:08) The Mosaic of Wine intro

(00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley

(00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule

(00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned hospitality, Mass customisation, Joining WISE

(00:48:08) Service - Wine Club Ideas and Shared Experiences, Purpose - Enabling Wineries and Wine Regions, Collaborative vs Competitive strategies, International Direct to Consumer

(01:05:30) Contact Details, Esources and Outro

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/582

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected]

GUEST CONTACT: Liz Mercer, Partner, WISE

https://www.wineindustrysaleseducation.com

Date recorded: 4 Mar 2025

Listen and subscribe - https://www.interpretingwine.com/582

CONTACT ME:

Email: [email protected]

SOCIAL LINKS:

Instagram - https://www.interpretingwine.com/instagram/

Facebook - https://www.interpretingwine.com/facebook

Youtube - https://www.interpretingwine.com/youtube

Twitter X - https://www.interpretingwine.com/twitter

Linkedin - https://www.interpretingwine.com/linkedin

  continue reading

592 episodes

Artwork
iconShare
 
Manage episode 471476779 series 2318697
Content provided by Interpreting Wine and Lawrence Francis' Interpreting Wine podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Interpreting Wine and Lawrence Francis' Interpreting Wine podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE

(00:00:08) The Mosaic of Wine intro

(00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley

(00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule

(00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned hospitality, Mass customisation, Joining WISE

(00:48:08) Service - Wine Club Ideas and Shared Experiences, Purpose - Enabling Wineries and Wine Regions, Collaborative vs Competitive strategies, International Direct to Consumer

(01:05:30) Contact Details, Esources and Outro

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/582

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music The New Investors http://newinvestors.dk/ Contact: [email protected]

GUEST CONTACT: Liz Mercer, Partner, WISE

https://www.wineindustrysaleseducation.com

Date recorded: 4 Mar 2025

Listen and subscribe - https://www.interpretingwine.com/582

CONTACT ME:

Email: [email protected]

SOCIAL LINKS:

Instagram - https://www.interpretingwine.com/instagram/

Facebook - https://www.interpretingwine.com/facebook

Youtube - https://www.interpretingwine.com/youtube

Twitter X - https://www.interpretingwine.com/twitter

Linkedin - https://www.interpretingwine.com/linkedin

  continue reading

592 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide

Listen to this show while you explore
Play