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Podcast Data and Metrics: How to Select Podcasts as a Guest
Manage episode 485047097 series 59203
One of the biggest questions our incoming clients ask us is: How do I know if a show is a good fit for me?
Lots of podcast guests assume that if a show host has a big social media following, they must also have a big podcast audience, or if they have a lot of ratings and reviews on Apple, their audience must have a lot of engaged buyers in the audience.
In this episode, we will help you understand and analyze each available data point in podcasting so you can implement a sound podcast guesting strategy and choose the RIGHT podcasts to be on for your business goals.
You’ll learn:
- Why social media follower counts are misleading—and what to look at instead
- The one website metric that could skyrocket your SEO
- The truth about listener numbers (hint: you don’t have access to them)
- Why Spotify, Apple, and YouTube reviews don’t tell the full story
- What ListenNotes “score” really means—and why it’s flawed
- The real reason you might be obsessing over numbers: lack of strategy
Plus, we share a powerful mindset shift: stop treating podcast guesting as a volume game, and start treating it like a networking strategy. Because with the right message and funnel, a podcast with 100 listeners could lead to millions in revenue.
411 episodes
Manage episode 485047097 series 59203
One of the biggest questions our incoming clients ask us is: How do I know if a show is a good fit for me?
Lots of podcast guests assume that if a show host has a big social media following, they must also have a big podcast audience, or if they have a lot of ratings and reviews on Apple, their audience must have a lot of engaged buyers in the audience.
In this episode, we will help you understand and analyze each available data point in podcasting so you can implement a sound podcast guesting strategy and choose the RIGHT podcasts to be on for your business goals.
You’ll learn:
- Why social media follower counts are misleading—and what to look at instead
- The one website metric that could skyrocket your SEO
- The truth about listener numbers (hint: you don’t have access to them)
- Why Spotify, Apple, and YouTube reviews don’t tell the full story
- What ListenNotes “score” really means—and why it’s flawed
- The real reason you might be obsessing over numbers: lack of strategy
Plus, we share a powerful mindset shift: stop treating podcast guesting as a volume game, and start treating it like a networking strategy. Because with the right message and funnel, a podcast with 100 listeners could lead to millions in revenue.
411 episodes
All episodes
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1 How to Improve Your SEO with Podcast Guesting 20:14

1 How to Close More Organic Sales In Your Business 15:07

1 Podcast Data and Metrics: How to Select Podcasts as a Guest 24:26

1 How to 10X the Results Of Every Podcast Interview You Do 23:48

1 How to Know if Podcast Guesting is Right For Your Business 22:04

1 How to Have a Successful Business Partnership 39:03

1 The #1 Podcast Guesting Mistake That Kills Your Credibility (And What to Do Instead!) 18:52

1 Podcast Guesting Then vs. Now: Lessons, Growth & What We’d Do Differently 28:20

1 Why You Need to Use Podcast Guesting to Grow Your Speaking Business Now! 41:34

1 Visibility Breakthroughs with Dr. Joli Hamilton 25:55

1 How to Use Press Releases to Gain Visibility with Mickie Kennedy 19:32

1 How to Bring "Doing Good" and "Making Money" Back Together 36:49



1 Asking the Right Questions with Isaac and Natasha Ho 24:22

1 How Steve Wiideman Closed a $60k Agency Client from Podcast Guesting 20:28

1 Replay: Elisabeth Kristof's Episode of We Get It, Your Dad Died 58:36

1 How to Nurture Your Leads from Podcasts with Social Selling featuring Ryann Dowdy 20:22

1 Your Business Isn't Sustainable...And That's Okay 6:30





1 Closing High Ticket Sales Outside of Launches 15:48

1 What Success Looks Like with Podcast Guesting 17:10
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