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Every company CAN become a fintech company | Lars Markull - Embedded Finance Review

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Manage episode 449762471 series 2883738
Content provided by George Aliferis, CAIA, George Aliferis, and CAIA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George Aliferis, CAIA, George Aliferis, and CAIA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this rebirth of the FinTech Files podcast, George Aliferis speaks to Lars Markull about embedded finance, discussing its progression, challenges, and potential future developments. The conversation covers notable examples such as Shopify and Starbucks which show successful integration of financial services to enhance customer value. Lars touches on the importance of selecting the right partners, the nuances of different financial products, and the potential for embedded finance in sectors like B2B, B2C, and beyond. The discussion also explores the idea of 'fantasy fintech' and how non-financial companies can creatively integrate financial services to drive revenue and customer value.


More about Lars Markull & Embedded Finance Review


Follow Lars on Linkedin: https://www.linkedin.com/in/larsmarkull/


Subscribe to Embedded Finance Review (newsletter, podcast, events): https://www.embeddedfinancereview.com/


Watch his YouTube channel @LarsMarkull


The slides are from this presentation: https://www.embeddedfinancereview.com/p/how-to-win-in-embedded-finance-my-29-slide-intro-guide


TO GO FURTHER


Challenge the status quo, cut through the hype, and debunk misleading marketing claims.


🧑🏽‍🎓 Alternative Investments Course: https://bit.ly/Alts_Invest ($14.90)


📩 Newsletter: https://bit.ly/3AxnyTY (Free)


George on Linkedin: https://www.linkedin.com/in/georges-aliferis-caia-60078312/


RELATED EPISODES


Previous episode with Synapse https://pod.link/1511595070/episode/5fda76e9a5631b2789691d36c42d9a72


Previous episode with Matt Mouro https://pod.link/1511595070/episode/7a1bd15bcacc10df948583ca5cc7d1bc


Previous episode with DriveWealth (embedded stock brokerage) https://pod.link/1511595070/episode/abcaa0cfbad2f9e5454330f5083476cf


Previous episode with ZeroHash (embedded crypto) https://pod.link/1511595070/episode/bfb9bd45463a862d59e595f52de6f379Discussion with Lars about his content strategy: https://youtu.be/xcz896wMWLM


Useful links for podcasters:


Receive podcasting tips (for businesses) in your inbox: https://oramatv.substack.com/


Get professional help with your podcast: https://orama.tv/


What I use for editing: Descript https://get.descript.com/1ldhm44pyr0p
TIMESTAMPS
00:00 Every Company will be a Fintech - Angela Strange from a16z in 2020
00:27 Defining Embedded Finance
03:16 Matt Mouro on embedded finance and analogies vs nuance as an investor and operator
04:25 Shopify: A Role Model in Embedded Finance
06:48 Starbucks: A Case Study in Embedded Finance
08:47 Implementing Embedded Finance: Challenges and Strategies
13:51 Fantasy FinTech: Imagining New Possibilities
16:12 Exploring Payment Integration
16:36 Investment and Insurance Products
17:01 Embedded Investing Opportunities
17:46 Challenges in Embedded Finance
18:30 Potential for Employer-Employee Financial Tools
19:19 Conclusion and Final Thoughts: Orama to become a Fintech?


A podcast produced by Orama https://orama.tv/


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit investorama.substack.com
  continue reading

111 episodes

Artwork
iconShare
 
Manage episode 449762471 series 2883738
Content provided by George Aliferis, CAIA, George Aliferis, and CAIA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by George Aliferis, CAIA, George Aliferis, and CAIA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this rebirth of the FinTech Files podcast, George Aliferis speaks to Lars Markull about embedded finance, discussing its progression, challenges, and potential future developments. The conversation covers notable examples such as Shopify and Starbucks which show successful integration of financial services to enhance customer value. Lars touches on the importance of selecting the right partners, the nuances of different financial products, and the potential for embedded finance in sectors like B2B, B2C, and beyond. The discussion also explores the idea of 'fantasy fintech' and how non-financial companies can creatively integrate financial services to drive revenue and customer value.


More about Lars Markull & Embedded Finance Review


Follow Lars on Linkedin: https://www.linkedin.com/in/larsmarkull/


Subscribe to Embedded Finance Review (newsletter, podcast, events): https://www.embeddedfinancereview.com/


Watch his YouTube channel @LarsMarkull


The slides are from this presentation: https://www.embeddedfinancereview.com/p/how-to-win-in-embedded-finance-my-29-slide-intro-guide


TO GO FURTHER


Challenge the status quo, cut through the hype, and debunk misleading marketing claims.


🧑🏽‍🎓 Alternative Investments Course: https://bit.ly/Alts_Invest ($14.90)


📩 Newsletter: https://bit.ly/3AxnyTY (Free)


George on Linkedin: https://www.linkedin.com/in/georges-aliferis-caia-60078312/


RELATED EPISODES


Previous episode with Synapse https://pod.link/1511595070/episode/5fda76e9a5631b2789691d36c42d9a72


Previous episode with Matt Mouro https://pod.link/1511595070/episode/7a1bd15bcacc10df948583ca5cc7d1bc


Previous episode with DriveWealth (embedded stock brokerage) https://pod.link/1511595070/episode/abcaa0cfbad2f9e5454330f5083476cf


Previous episode with ZeroHash (embedded crypto) https://pod.link/1511595070/episode/bfb9bd45463a862d59e595f52de6f379Discussion with Lars about his content strategy: https://youtu.be/xcz896wMWLM


Useful links for podcasters:


Receive podcasting tips (for businesses) in your inbox: https://oramatv.substack.com/


Get professional help with your podcast: https://orama.tv/


What I use for editing: Descript https://get.descript.com/1ldhm44pyr0p
TIMESTAMPS
00:00 Every Company will be a Fintech - Angela Strange from a16z in 2020
00:27 Defining Embedded Finance
03:16 Matt Mouro on embedded finance and analogies vs nuance as an investor and operator
04:25 Shopify: A Role Model in Embedded Finance
06:48 Starbucks: A Case Study in Embedded Finance
08:47 Implementing Embedded Finance: Challenges and Strategies
13:51 Fantasy FinTech: Imagining New Possibilities
16:12 Exploring Payment Integration
16:36 Investment and Insurance Products
17:01 Embedded Investing Opportunities
17:46 Challenges in Embedded Finance
18:30 Potential for Employer-Employee Financial Tools
19:19 Conclusion and Final Thoughts: Orama to become a Fintech?


A podcast produced by Orama https://orama.tv/


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit investorama.substack.com
  continue reading

111 episodes

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