The Birth of a Brand: IP Goes Pop Has a Side Order of French Fries

IP Goes Pop

This episode of IP Goes Pop! traces the development of a brand from its inception to a seminal trademark.

No matter the size of a business, it is important to grow your brand and establish goodwill in your name - and for that, you need a strong trademark. In this podcast episode, IP Goes Pop! co-hosts, Volpe Koenig Shareholders, and intellectual property lawyers, Michael Snyder and Joseph Gushue, welcome Philadelphia's own Pete Ciarrocchi, founder of Chickie’s & Pete’s Sports Bar and Crab House.

When did Pete realize he was on to something protectable? How did he know he had an idea worth investing in and promoting? These are questions all entrepreneurs need to ask themselves as they seek to reach a broader customer base. There are many ways to protect your brand once you have one, and obtaining a federal trademark registration can be critical. Protecting your brand is an investment and a cornerstone for why IP law exists.

What can business owners learn from this well-seasoned success story? Order a basket of fries for the table and find out! This podcast is not legal advice, we encourage you to seek out a trademark attorney to walk you through all of the information needed to get started with a trademark or patent.

Episode Links:

1. Pete Ciarrocchi
2. SNL - Gap Girls Skit
3. John Mulaney - Fries for Table Bit
4. Chickie’s & Pete’s Crab with the Halo Logo
5. P.C. Caddy U.S. Utility Patent
6. “P.C. Caddy” Dipping sauce holder Design Patent

For full show notes and to explore more episodes, please visit www.vklaw.com/newsroom-podcasts.

You can stay connected with us on Facebook, Linkedin or Twitter, and Instagram using the handle @volpeandkoenig.