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Episode 8 -- Is Your Content Output Producing PR Outcomes?
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Thank you again for tuning into to IT'S A PR THING. Today we talk about content outputs versus PR outcomes. Is your content creation really creating communication? Is it moving you to dialogue that creates relationships? Or is it just announcing, notifying and informing?
We see a lot of information floating around about how content is king, and categorizing content creation as communication. But is it really? If it's not generating dialogue or interaction with you, is it really communication -- or just costly eye candy and clutter?
Output doesn't equate to outcome. They are different - yet also interrelated . . . and one can help you measure the other.
Tune in today and get a quick mindset check, and use it to reevaluate your own PR efforts and coach your team on how to produce PR outcomes from your content output.
And when you're finished, check out Tuesday Tip 4 -- BLT + Pickle and the CEO to learn the formula to measure your PR outcomes.
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