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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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067: Survival Trainer Turns Expertise into a Powerful Membership Business
Manage episode 258046986 series 2478491
Content provided by Stu McLaren. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stu McLaren or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
During the Great Recession of 2009, Lisa Bedford’s husband’s construction company went from getting 50-60 client calls a day to zero. To distract herself from her fear of going bankrupt, she started building emergency preparation kits. Soon, she started blogging about prepping and survival from a uniquely female perspective, using her background in education to help others feel empowered and in control even during times of crisis.
Now, at Survival Mom Sisterhood, she teaches women vital prepping and survival skills for any situation. Whatever the crisis, they know they’ll have the mindset, gear, and knowledge their families can depend on. Her community has taken on a remarkable life of its own, providing mentorship, master classes, monthly challenges, and expert support.
Today, Lisa joins the podcast to share how she cultivated a truly unique niche in a field dominated almost exclusively by men, took the leap from teaching to sales, and how she turned ten years of blog posts and a book released by a major publishing house into a thriving membership business.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/67
126 episodes
067: Survival Trainer Turns Expertise into a Powerful Membership Business
It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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Manage episode 258046986 series 2478491
Content provided by Stu McLaren. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stu McLaren or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
During the Great Recession of 2009, Lisa Bedford’s husband’s construction company went from getting 50-60 client calls a day to zero. To distract herself from her fear of going bankrupt, she started building emergency preparation kits. Soon, she started blogging about prepping and survival from a uniquely female perspective, using her background in education to help others feel empowered and in control even during times of crisis.
Now, at Survival Mom Sisterhood, she teaches women vital prepping and survival skills for any situation. Whatever the crisis, they know they’ll have the mindset, gear, and knowledge their families can depend on. Her community has taken on a remarkable life of its own, providing mentorship, master classes, monthly challenges, and expert support.
Today, Lisa joins the podcast to share how she cultivated a truly unique niche in a field dominated almost exclusively by men, took the leap from teaching to sales, and how she turned ten years of blog posts and a book released by a major publishing house into a thriving membership business.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/67
126 episodes
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Similar to It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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