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Content provided by Stu McLaren. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stu McLaren or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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091: Geocaching Entrepreneur Ends Her Hunt for “One More Sale” by Launching a Membership
Manage episode 272654110 series 2478491
Content provided by Stu McLaren. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stu McLaren or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Lisa Breitenfeldt launched a business selling geocaching equipment in 2005. Ten years later, she had a line of products and some success, but lots of competition. Instead of continuing to chase sales and new products, she asked her mailing list what they might want out of a box subscription - and got the feedback that transformed her business.
Now, at Cache Advance, Lisa sends her members a fun box of geocaching and awesome outdoor gear each month. She’s scaled her business to nurture her very best customers while massively reducing her workload and de-stressing her life.
Today, Lisa joins the podcast to tell the story of how she coped with her niche becoming rife with competition, built a new business to the exact specifications of her best customers, and stopped chasing sales for good.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/91
126 episodes
091: Geocaching Entrepreneur Ends Her Hunt for “One More Sale” by Launching a Membership
It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
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Manage episode 272654110 series 2478491
Content provided by Stu McLaren. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stu McLaren or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Lisa Breitenfeldt launched a business selling geocaching equipment in 2005. Ten years later, she had a line of products and some success, but lots of competition. Instead of continuing to chase sales and new products, she asked her mailing list what they might want out of a box subscription - and got the feedback that transformed her business.
Now, at Cache Advance, Lisa sends her members a fun box of geocaching and awesome outdoor gear each month. She’s scaled her business to nurture her very best customers while massively reducing her workload and de-stressing her life.
Today, Lisa joins the podcast to tell the story of how she coped with her niche becoming rife with competition, built a new business to the exact specifications of her best customers, and stopped chasing sales for good.
Get Access to the Full Show Notes!
To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/91
126 episodes
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Similar to It’s A TRIBE Thing — Behind The Scenes of Successful Membership Sites
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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