9 Steps in Systemizing your Business with Jarrod Stanton

It's Time for Success: The Business Insights Podcast

Jarrod Stanton returns to the Business Insights podcast with host Sharon de Koning for another high-impact episode, diving into the next three crucial steps of his nine-step business systemization process. This time, it’s all about setting powerful goals, creating a functional organizational chart, and putting key performance indicators (KPIs) to work. If your business has ever suffered from fuzzy goals or unclear roles, this episode offers practical fixes to bring clarity, alignment, and momentum to your team.

Jarrod shares why businesses need to move beyond traditional SMART goals in favour of the more impactful OKR (Objectives and Key Results) framework. With his usual energy and insight, he explains how cascading, measurable goals not only streamline operations but also boost morale by giving every team member a clear line of sight to success.

Together, Sharon and Jarrod tackle the underestimated power of an organizational chart—even for solo entrepreneurs—and show how it becomes a blueprint for growth and accountability. They wrap up with a powerful discussion on KPIs, offering real-world advice on how to align performance metrics with every role in the business. Whether you’re a one-person powerhouse or leading a growing team, this episode is packed with insights you can implement right away.

About Jarrod Stanton, BA, B.Ed

Jarrod has worked with and directed a team of 12 coaches and trainers, which helped create and implement programs and projects that were completed under budget and on time. The depth of his business knowledge is truly inspiring. He has guided and mentored hundreds of companies to achieve and surpass their goals and, in some cases, increased profits by an astounding 1000%+ in 12 months.

He has worked as a volunteer with the Canadian Youth Business Foundation, now Futurprenuer Canada, delivering quality industry guidance to our younger generation of entrepreneurs, giving them the tools and abilities to succeed. He also sits as Co-Chair of the Boxing Day Classic Foundation, an organization devoted to helping victims of Cancer, and other community initiatives.

Jarrod subscribes to the philosophy that a business should give you more life, not take away from it. A successful business is an entity that can function efficiently and profitably without the owner. Large or small, Jarrod’s wealth of information can help your business grow, become more efficient, and ultimately run without you.

Resources discussed in this episode:

• Ep. 1 - The First Steps to Systemizing Your Business, with Jarrod Stanton

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Contact Sharon DeKoning | It's Time Promotions:

• Website: itpromo.ca
• LinkedIn: Sharon DeKoning
• Facebook: It’s Time Promotions
• Google: It’s Time Promotions
  
  

Contact Jarrod Stanton | Action Edge:

• Website: actionedgebusinesscoaching.com
• Facebook: @actionedgebusinesscoaching
• Linkedin: Jarrod Stanton
  
  

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Transcript

Sharon DeKoning: [00:00:17] Welcome back to the It's Time for Success: The Business Insights Podcast. I'm your host Sharon DeKoning, and I'm thrilled to continue our series on Nine Steps in Systemizing Your Business with Jarrod Stanton. Jarrod Stanton is a very insightful and a seasoned business coach with Action Edge Business Coaching. In our previous episode with Jarrod, we laid the foundation by discussing the three critical steps. Vision statement, which basically defines your business, where it's headed and what success looks like to you. The mission statement, which outlines how your business plans to achieve the vision. And the culture statement we talked about, which is about core values and behaviors that shape your company's environment. In a nutshell of course, that was a way longer episode, but if you want to learn more about it, go back and listen to that one. We also have learned that these elements are essential for guiding a company's growth and attracting the right team members and customers. If you missed that episode, I highly recommend giving it a listen to understand how these foundational elements set the stage for a systemized business. Today, we're diving into three more of these nine steps. It's going to be the SMART goals, we're going to talk about the org chart and the key performance indicators. Jarrod, welcome back. I'm excited to delve deeper into these topics with you today.

Jarrod Stanton: [00:01:35] Thanks a lot Sharon, great to be back on.

Sharon DeKoning: [00:01:38] Thank you. I think the next step we're going to talk about is probably the SMART goals. We'll tackle that one first. Do you call it SMART goals, the specific, measurable, achievable, relevant and time bound? What does Action Edge refer to it as?

Jarrod Stanton: [00:01:53] That's one way in the context of the Nine Steps to Systematize. We just call step number four some semblance of what we call common goals. The SMART goal format is definitely an option that a lot of organizations we coach, and organizations we're aware of, are still going with. The increasingly popular goal setting methodology is that of the OKRs, the objectives and key results. But the primary thing that we're talking about in number four is the team or the organization having a sense of common objectives, common directives, all basically going towards the same thing. Or as you can imagine, it's hard to expect organization or a systematized business.

Sharon DeKoning: [00:02:48] What happens when a business sets vague or unclear goals? What have you seen in your experience?

Jarrod Stanton: [00:02:54] Frustration and usually a sense of, we're doing lots of laps on the track, but not necessarily getting anywhere.

Sharon DeKoning: [00:03:03] Exhaustion?

Jarrod Stanton: [00:03:04] Yeah, vague or unclear goals can sometimes result in minimal progress. Or if there is some progress, progress with lack of organization, lack of systemization.

Sharon DeKoning: [00:03:17] That probably all ricochets right down to staffing issues. Would it go if you don't have those? Do you feel that happens or have you seen that happen?

Jarrod Stanton: [00:03:27] I think it's an absolute conclusion that will happen. Most organizations are going into this with the understanding that most people want to do well. I'd say everyone wants to do a good job, wants to achieve, wants to contribute, wants to excel, perform. Difficult to do when they're not quite sure where the goalposts are, not quite sure how what they're doing is contributing to what the company is chasing. It absolutely ricochets down.

Sharon DeKoning: [00:03:58] How do you help people if they have loose goals? I was one of those. I was one that just wen...