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Throw Away the Busy Badge: How to Work On Your Business and Reclaim Your Time with Sharon DeKoning
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In this episode, Sharon shares why wearing the “busy badge” is unsustainable for entrepreneurs and how shifting focus from working in your business to working on it can lead to real growth, freedom, and balance. She offers practical strategies, mindset shifts, and personal stories to help you break free from busyness and build a business that works for you.
Sharon reveals why the “busy badge” is not the honor we think it is. She shares her own journey of proudly wearing busyness as proof of dedication, only to realize it was exhausting and actually holding her business back. Drawing from her experience and lessons from her business coach, Sharon explains the critical difference between working in your business and working on your business.
Listeners will learn how to identify and let go of low-value tasks, create dedicated time and space for strategic growth, and adopt habits that replace constant busyness with intentional action. Sharon offers actionable tips—like delegating minimum-wage tasks, building systems, tracking financials, networking, and protecting “on business” time from interruptions. Whether it’s carving out hours in a newly organized office or using a simple visual cue like a green hat, these tools can help entrepreneurs grow sustainable, profitable businesses without burning out.
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