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Ep 58 : Matt Wallaert on the Science of Behaviour Change- Framework, Application (Advertising, Market Research), Characteristics, Ethics
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How the cycle of behavioural strategy, insights, design, and impact evaluation can help us build products and services that change behaviour ?
How do you react to perception change vs. behaviour change esp. from the lens of advertising ?
What would your advice be to Market researchers esp. qualitative researchers (already conducting ethnography) if they are keen on becoming behavioural scientists?
How can behavioural science change the world ?
Matt answers the above questions and many more as he talks extensively on behaviour science and his mantra of "Behavior as an outcome, science as a process." Matt Wallaert is the Head of Behavioral Science at frog (a Capgemini company) where he is the Executive Director of Behavioral Science. He focuses on helping organizations build their own applied behavioral science capabilities.Please just email him directly at [email protected] or use bit.ly/MattWallaertMeet to schedule a call slot.
You can buy his book 'Start at the End: How to Build Products That Create Change' at Amazon on any other place where books are sold https://www.amazon.in/Start-End-Products-Create-Change/dp/0525534423
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
00:00 Introduction to Matt & a Preview
01:40 Everyone can be a Behavioural Scientist
04:00 Cycle of Behavioral Strategy, Insights, Design, and Impact Evaluation
10:54 Applying Behavioral Science to Market Research
16:18 Advertising - Belief/Perception Change vs. Behaviour Change
27:21 Intervention - Tangible or Intangible
29:40 Behaviour Science -Probabilistic vs Deterministic, Applied vs Academic
34:50 Behavior Science is an Optimistic Science, 'Can Change the World'
39:30 Ethics of Behaviour Science - Ethical Challenges & Checks
43:40 Rapid Fire-Personally Speaking with Matt
46:00 Matt's Book & How to Connect with him
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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.Website : www.jasravee.com
#behaviorchange #behaviouralchange #behaviorscience
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