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Ep 97 : Nick Jordan on SEO Strategy - Creating Most Valuable Content at Scale
Manage episode 352398970 series 3273085
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What is your SEO strategy and process for taking projects to 100,000+ organics/month.
What is your keyword research process ? How do you do keyword analysis for competitors?
Can you share your understanding of how Google works and what it likes?
How does one hire content writers and what to look out for while hiring them?
How do you build email list of 10K or more subscribers by posting on LinkedIn, Facebook and Twitter ?
What are some common mistakes in Search Engine Optimization ?
What is the future of Search ? What are your views on AI Content?
Nick answers the above questions and more as he takes us on the journey of SEO success through great content quality, without any technical hacks. Nick helps brands on the internet generate millions of organic visitors per year. Nick is the CEO of Content Distribution and Co-Founder of Workello.
Please visit his company websites https://contentdistribution.com
https://workello.com
Please connect with him on Linkedin https://www.linkedin.com/in/nickfromseattle/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
Email Jasravee at [email protected]
Index & Content Flow
00:00 Preview & Introduction to Nick Jordan
02:28 Creating most valuable content at scale
03:10 Process for taking projects to 100,000+ organics/month
05:25 Engagement Metrics that Matter -- CTR, Bounce Rate, Time on Site, Pages Visited
07:15 Client Case-let - How an Agency Outranked Instagram for Instagram Support
09:40 De-mystifying SEO - Focus on Content Quality Not Hacks
10:23 Keyword Research Process - Clustering Tool ClusterAI
15:07 What Google Likes - Who has Most Authority - Quality as well as Consistency, Frequency
18:10 Content Quality - What is Good Value Content
20:04 Good Value Content - Knowing Your Audience
20:38 How to Plan Content - Nutraceutical Example using Keyword Clusters, Interviews with Stakeholders for Enablement Documentation
23:22 How to Hire Great Content Writers - People with Good Portfolios are Bad Writers -Workello for Testing at Scale
25:41 Building Email Lists Using Linkedin
28:30 Most Common Mistake for SEO - Avoid Branded Searches
29:35 Key Success Factor for Organics- Increasing Impressions in 1-10 Pages
30:15 Exceptional B2B Content on Linkedin
32:02 Future of Search -ChatGPT
34:50 Rapid Fire - Personally Speaking with Nicholas Jordan
36:28 Connecting with Nick Jordan
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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
Website : https://jasravee.com/
#seo #searchengineoptimization #searchengineoptimisation #organicsearch #keywordclustering #engagementmetrics #SEOmistakes #futureofsearch #digitalmarketing #seostrategy
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