"Hey Dad, What's a KPI?" Rob Finlay on Real Estate, Debt & Raising Adults | Jake & Gino Poadcast

Jake and Gino Multifamily Investing Entrepreneurs

In this powerful episode of the Jake & Gino podcast, we're joined by Rob Finlay—serial entrepreneur, founder of 30 Capital, and author of Beyond the Building and Hey Dad. Rob dives deep into commercial real estate debt strategy, the importance of tracking OKRs and KPIs, and the long-term thinking that separates real estate professionals from amateurs.

But this conversation doesn’t stop at business. Rob also opens up about parenting adult children, financial literacy, and the “green gas” phone call that inspired his latest book, Hey Dad, a must-read for any parent raising self-sufficient young adults in today’s world.

Whether you’re a multifamily investor looking to improve your financial game or a parent preparing your kids for life, this episode delivers hard-earned insights from one of the best in the business.

Get the books:
Hey Dad: https://heydadbook.com

Connect with Rob Finlay
Website: https://robfinlay.com
Instagram & more: @robfinlay

Chapters:

00:00 - Introduction

04:54 - KPIs & OKRs Explained (with Chick-fil-A References)

14:47 - Smart Leverage & Exit Strategies

18:15 - How New Investors Should Think About Equity, Recycling Deals, and Exit Strategies

21:41 - Refinancing vs. 10-Year Lockups

29:24 - The 2021–2022 Bridge Debt Trap

32:49 - Hey Dad: The Gas Pump Phone Call That Started It All

39:46 - Real Parenting Talk: Teaching Independence Through Exposure

43:05 - Kids & Money: Raising Financially Literate Adults

49:34 - Gino Wraps it Up

We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/