Revenue is Vanity, Process is Sanity: Mike Paton’s EOS Blueprint | Jake & Gino Poadcast

Jake and Gino Multifamily Investing Entrepreneurs

In this powerhouse episode of the Jake and Gino Podcast, we're joined by Mike Paton, professional EOS implementer and author of Process, to break down the real systems that help entrepreneurs grow businesses without losing their minds—or their margins.

From the early struggles of Jake and Gino’s real estate journey to implementing EOS and watching their business thrive, this conversation is packed with actionable insights for business owners stuck at a growth ceiling. Mike shares how to avoid burnout, implement core processes effectively, and build companies that are healthy from the inside out.

Whether you're a solo operator managing 50 units or a syndicator eyeing a 9-figure portfolio, this episode will help you align your business DNA with the structure and vision needed to grow smarter—not just bigger.

In this episode, you’ll learn:

• What EOS really is—and why it’s not just for broken businesses
  
• How the book Process was born from entrepreneurial pain
  
• Why “vision shared by all” beats “buy-in” every time
  
• The 20/80 rule for creating business systems that scale
  
• Why chasing revenue without structure leads to burnout
  
• How process brings freedom and enables true leadership
  

Connect with Mike Paton:
Learn more: https://www.eosworldwide.com

Chapters:

00:00 - Introduction

00:02:14 - Childhood Magic, Fire Juggling & Unemployability

00:06:00 - Mentorship and Learning to Juggle Fire

00:10:23 - From Magic to Mind Reading to Business Consulting

00:16:36 - Turning a Crowd into Qualified Leads

00:18:43 - Applied Psychology, Trust, and Audience Manipulation

00:28:02 - Tactical Tips for Everyday Negotiation

00:32:48 - Enterprise Sales and Anticipating Veto Players

00:43:16 - Why Surprise Kills Deals (Unless You’re on Stage)

00:59:19 - Marketing Tip: Repel the Wrong Customers

01:00:57 - Gino Wraps it Up

We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/