267. Pricing, Stockists & Standing Out: Why Alternative Events Could Be Your Secret Weapon with Hannah from Slab Jewellery

Jewellers Academy Podcast

In this week's episode of the Jewellers Academy podcast, host Elin Horgan is joined by Hannah Royce-Greensill, founder of Slab Jewellery, whose path to becoming a full-time jeweller began in an unexpected place, freelance web design. Hannah shares how she balanced both careers in the early stages, using her digital skills to support herself while slowly and steadily growing her jewellery business.

Hannah opens up about the power of being bold in growing her jewellery business and how a single, heartfelt Instagram post about her dream to be stocked at Clifton Rocks in Bristol led to real-world results. With guidance on refining her collection and setting pricing with stockists in mind, Hannah began transforming her creative passion into a sustainable, professional business.

We also dive into her unique approach to events and selling. Rather than traditional craft fairs, Hannah found success in alternative spaces like tattoo conventions, where her hand-carved skulls and spiky designs resonate deeply with the crowd. She shares how travelling to new cities has helped her build a following and forge lasting connections.

Even without formal training, Hannah’s journey shows how belief in your work, customer engagement, and smart business planning can fuel a thriving jewellery brand.

About Slab Jewellery

Handmade gothic jewellery with attitude. From chunky signet skull rings and dagger charm earrings to bone necklaces and spiked stacking rings, each piece of SLAB Jewellery is crafted in Bristol, using low-impact recycled silver and gold. Inspired by historic Memento Mori jewellery, SLAB Jewellery creates perfect gifts and arresting adornments for those who aren’t afraid to express their individuality.

Website: https://www.slabjewellery.com/

Instagram: @slab_jewellery

Ready to grow your own business? Check out our Jewellery Business Academy.

A 1-Year group training & mentoring programme with monthly content, accountability calls and one to one mentoring. Click the link to find out more.

https://www.jewellersacademy.com/the-jewellery-business-academy