156: Why the Algorithm Isn’t Showing Your Content

28:27

If you’re struggling to find a new ads management client – don’t panic. And certainly don’t drop your prices. In today’s episode, we’re walking you through exactly what you need to do in order to find your next client fast. By avoiding these 5 mistakes that social media freelancers often make when on the client hunt, you’ll find that it’s much easier to attract your dream clients and end up running a business you love. So if you’re ready to sign better clients in a less stressful way, hit play! In this episode, we’re chatting about: Why it could be as simple as telling people you have the capacity How to pre-qualify your leads Finding clients who can afford your services A way to really easily get in front of potential clients Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .…

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156: Why the Algorithm Isn’t Showing Your Content 24:43

11 days ago24:43

24:43

If you feel like your content isn’t being seen by the right people (or literally anyone at all), your algorithm might be a bit confused. In this episode, we’re sharing exactly what you can do to give it clarity on who you are, what you do and who for. After all, when you’ve followed our advice to niche down, you want that audience seeing all the hard work you’re putting in! In this episode, we’re chatting about: Why you still need to consider the algorithm even when creating content for humans What confuses the algorithms and what they’re actually looking at How to clear up the signals you’re already sending out What you can do to help the platforms understand your niche Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .…

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155: Your Messaging is Confusing Your Audience. 24:06

18 days ago24:06

24:06

Our recent trip to London had us encountering three very niche businesses – Sandwich Sandwich, Doughnut Doughnut and Eggslut. What do each of these three businesses sell? It’s very clearly in the name – and yes we promise Eggslut sells eggs! So, we’ve brought this round to our favourite topic of niching and we’re diving into why being specific in your messaging makes everything easier – whether that’s finding new clients or creating content that people actually engage with. If you’re talking to everyone and finding that you’re just not getting the results you want, today’s episode is for you! In this episode, we’re chatting about: How being specific can actually open more doors for you Why niche businesses make it easier for people to work with you What causes confusing messaging – and how to clear it up Three easy ways to niche your own content Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .…

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154: Identify Red Flag Clients… Before You Start Working Together! 20:51

25 days ago20:51

20:51

Late payments and dodgy clients can give you huuuge headaches down the road. Is there any way to spot these people upfront? And what can you do to handle it professionally if you’re finding yourself stuck in this unfortunate situation? At the end of the day – you deserve to be paid. You’ve done the work, and your client isn’t holding up their end of the bargain. How can you make sure you get the money you’ve earned in your bank account, and what can you do next time to protect yourself even more? So you can be as prepared as possible, we’re going into all this in today’s episode! In this episode, we’re chatting about: Why you should run a mile from anyone with an unrealistic budget 🚩 How to make sure your contract is as clear as possible What you can do to proactively check if your new client will be able to pay you Why invoicing (and receiving payment!) upfront is a must How you can handle a late payment professionally Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .…

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153: How to Create a Perfect Ad 16:46

5 weeks ago16:46

16:46

There’s a lot that goes into creating ads – but a lot more that goes into creating great ones. If you feel like your ads could be giving you more bang for your buck, today’s episode was recorded with you in mind! The best ads don’t look like ads. You know the ones – you just assume you’re seeing another piece of organic content. So how do people do that? And how can you make sure that your ads (or your clients’ ads!) are stopping as many people as possible mid-scroll and actually getting them to click through? In this episode, we’re chatting about: How to get people to stop scrolling and actually look at your ad What goes into great copywriting Why you’ll need to use different ads for different platforms and placements Using targeting and retargeting to make sure your ad is seen by the right people Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .…

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152: 3 Easy Ways to Maximise Your Best Performing Content 17:18

6 weeks ago17:18

17:18

Once you’ve established that you have a piece of good content that’s done well, you might be thinking to yourself, “should I do something with this?”. The answer, as you might have guessed, is YES! Let’s work smarter, not harder and make sure that your audience is seeing this content again and again. As for how you might do that, that’s the focus of today’s episode – and, if you’re not sure how to work out which content has done well, we’re of course covering that too! In this episode, we’re chatting about: What we actually mean by “a post that’s done well” Ideas for reusing your content in new ways How you can test tweaks you’ve made on your content Why you should be turning your best posts into ads Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .…

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151: Should You Make Controversial Content as a Social Media Manager? 28:40

7 weeks ago28:40

28:40

Speaking your mind on social media: it’s a big topic. From trolls on X telling you “you’re wrong”, to Instagram stories of people sharing screenshots taken out-of-context, sometimes it just doesn’t feel safe to say what you think. But we wouldn’t be The Two Lauras if we didn’t have our own opinions! So, what do we really think about whether you should share any potentially spicy controversial opinions on the internet? Or should they be reserved for ranting to your friends down the pub? Hit play now and hear what we really think! In this episode, we’re chatting about: What’s prompted us to start thinking about sharing controversial content on social media Considerations you ought to have before your air anything controversial The good and bad things that can come from sharing your opinions What you can do to share your opinions in the best possible way (read: not piss anyone off) Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .…

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150: BTS: Our Business Retreat & How to Plan Your Own 27:06

8 weeks ago27:06

27:06

Our recent business retreat in London – why did we do this, over just having yet another Zoom call with each other? What did we get done, what would we do differently next time, and how much food did we eat? ( *cough* lots) From planning out our email marketing, to outlining our Atomicon talk (yes, really!!) and filming reels that had no sound (again, yes, really!!), we’re letting you in behind the scenes of our break away from the business, to talk about the business. We’re also sharing our tips of how you can plan out your own, whether that’s in a swanky hotel with a spa, or in your local coffee shop for a few hours. One thing’s for sure – you need to book one in your calendar now! In this episode, we’re chatting about: Business retreats and what we got up to on our recent one in London Why you need to book one into your own calendar now and why it doesn’t need to cost a lot of money or take a lot of time Our top tips for planning out your own business break so you can actually move forward in your business in a productive, efficient way! Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .…

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149: You’re Missing Out on Money by Not Using This Social Media Strategy 16:55

9 weeks ago16:55

16:55

Ever had a product catch your eye on somewhere like Instagram, but life got in the way before you could hit ‘buy’? You’re not alone – 92% of website viewers don’t purchase the first time they see something. The smartest businesses make sure they don’t lose those almost-customers, though! So how do they get them to come back? If you’re a social media manager, this one strategy could help your clients stop leaving money on the table, and boost your own income, too – it’s a win-win all round! In this episode, we’re chatting about: What this powerful strategy is (and why it works so well) Why you and your clients are losing tonnes of money by ignoring it The biggest mistakes people make when using this strategy How to master it and add it to your service offerings Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .…

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148: Make Content Creation Easier 30:35

10 weeks ago30:35

30:35

If you don’t believe us when we say that content ideas are everywhere you look, chances are you’re not doing enough “social listening”. “What the heck is social listening?”, we hear you cry. Well, it’s more than just having notifications switched on for when your client gets mentioned anywhere. There’s loads more you can do, loads of tools that can help you out, and best of all – doing more social listening means better content, so you’ll be on your way to charging four figures per month in no time. You’re going to learn tonnes in this episode – so get your notebook out! In this episode, we’re chatting about: The two types of social listening Why you really need to be doing social listening (and how it can help you charge the big bucks) Where to look and tools you can use to automate some of the process How to actually take action and make your clients’ content better Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .…

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147: Stop Setting Social Media Goals That Don’t Work 17:48

11 weeks ago17:48

17:48

Your clients have no place setting targets for you like “I want more sales”, “I want to go viral” and “I want more followers”. Firstly because you’re self employed – let’s ditch that employee mentality – but secondly because there is just so much outside of your control as a freelance social media manager. What if Instagram goes down? What if the client’s website breaks? What do you do then, if your client wants to set key performance indicators (KPIs) with you, and how can you make sure they’re happy with your performance without setting these types of goals? In today’s episode, we’re sharing how you can get on the same page with your clients and ensure they feel confident in the work you’re carrying out for their business. In this episode, we’re chatting about: Why freelancers shouldn’t create performance-based goals with clients What you can do to create focal points for your work with your clients How you can using testing and data to influence your future strategies Using KPIs in your own business What to do if a client tries to insist on setting performance-based goals with you Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .…

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146: How to Find Clients In Your Local Area 34:27

12 weeks ago34:27

34:27

The great thing about being a social media manager is that you can work with whoever you want, wherever they are in the world. But, what if you really want to work with local businesses instead? In today’s episode, we’re sharing with you 12 different things you can try in order to attract companies in your area. And if you don’t want to work with local clients (and you share Laura Moore’s fear of bumping into them in Tesco), don’t forget you may one day work with a client who wants to attract local businesses. So tune in and soak up all that knowledge! And don’t worry about getting your notebook out for this one – we’ve linked a handy blog post of all the tips below. In this episode, we’re chatting about: Optimising your online accounts and website for locals looking for what you offer Ideas for reaching local businesses offline Features on social media platforms you can utilise to get new local leads Content ideas that will attract local businesses And more! Check out the full blog post here! Connect with us Get on the waitlist for the Ads Manager Academy! Choose One of Our Freebies! Drop Into Our DMs on Instagram Join Us on Threads Come Pin with Us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .…

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145: What Happened at Our Recent Roundtable (No, We Weren’t on The Traitors) 29:11

13 weeks ago29:11

29:11

If you were at our recent roundtable discussion, you’ll know that there was a lot of talk about why freelancers don’t feel they can charge four figures per month with their clients. If you feel like you can’t yet either, you’re definitely not alone. And if you weren’t there, don’t worry – that’s what this podcast episode is for! Today, we’re recapping the roundtable call and chatting about three shifts you can make in order to confidently send out your invoices for £1000 per month – or even higher! In this episode, we’re chatting about: Why we hosted our recent roundtable discussion How you could sell your services by hosting your own roundtable What sort of things we discussed on the call, like why people went freelance and why people feel underconfident Three things you can work towards shifting to start charging your clients more, with confidence Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras .…

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144: 7 Ways to Make Sure Your Leads Buy From You 25:00

14 weeks ago25:00

25:00

“Just following up!” “Circling back with you, Laura!” “Checking in for the 12th time, Laura?” How do these phrases make you feel? Sick, right? Don’t worry, we’re not asking you to send messages like this to your potential clients. But we do have seven great ways that you can stay in the front of your leads’ minds, so that when they finally are ready to hire a social media manager, you can bet it’s going to be you. In this episode, we’re chatting about: Why you shouldn’t assume that because someone isn’t ready to buy just now, they never will be How you can engage with potential clients to keep them warm Why we love tech like email automations and retargeting ads to do a lot of the work for us Where you can find a great lead tracker that will help you to stay organised and implement these strategies Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras ! We would love to continue the conversation with you, so come and drop us a DM on your preferred platform by searching for @thetwolauras .…

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143: Everyone is Bitching About Trial Reels! 27:47

15 weeks ago27:47