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JobsWorth - Gemma and Will Jones
Manage episode 479884999 series 3504307
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On this weeks episode of JobsWorth I speak with Gemma and Will Jones, the husband and wife team behind Essex based bakery business Wilma's.
This conversation is, as its heart, a lesson in starting again.
After the pair were forced to leave their previous careers behind it was time to go back to the drawing board.
What followed was the creation of a brand that has become synonymous with all of your favourite sweet treats (think cupcakes, brownies, cookies...but not as you know them🍰)
We explore what it takes to pick yourself back up again when one door closes, and the tools you need to build yourself a new one and step through it.
From baking in their kitchen at home and selling their products from a bright pink trailer (Cakey McCakeface) to opening 3 shops, employing 25 staff and becoming a go to destination for people all over the UK, we cover it all.
Please enjoy...Gemma and Will Jones
Keywords
Wilmas, bakery, entrepreneurship, cookies, brownies, business journey, couple entrepreneurs, challenges, success, baking, business growth, entrepreneurship, couple dynamics, customer experience, scaling a business, community building, baking, small business, challenges, success, business growth, entrepreneurship, quality, expansion, food industry, advice, passion, discipline, team dynamics, future aspirations, jobsworth, podcast, career, worklife, storiesthatinspirechange.
The JobsWorth website is here www.jobs-worth.com
Watch the show on YouTube; https://www.youtube.com/@jobsworthpodcast
Follow the show on Instagram; https://www.instagram.com/jobsworthpodcast/?hl=en
Follow me on LinkedIn; https://www.linkedin.com/in/johnhawker/
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Subscribe to my newsletter 'The Job Journal from GTC'; https://subscribepage.io/TheJobJournal
Learn more about my proper job; https://www.globaltechcollective.com/
Contact the show on [email protected]
Chapters
1. Intro (00:00:00)
2. From Performers to Entrepreneurs (00:03:04)
3. The Journey from Cruise Ships to Bakery (00:06:05)
4. The Birth of Wilmas: A New Beginning (00:08:59)
5. Challenges and Triumphs in the Bakery Business (00:11:56)
6. The Evolution of Cakey McCakeface (00:15:01)
7. Building a Brand and Finding Success (00:17:59)
8. From Horse Box to Bricks and Mortar (00:28:02)
9. The Journey to Finding a Shop (00:30:05)
10. Building the Dream: Renovations and Challenges (00:32:32)
11. Hiring the First Employee: Risks and Responsibilities (00:34:30)
12. Scaling the Business: From Two to Twenty-Five (00:36:32)
13. Navigating Business Dynamics as a Couple (00:41:11)
14. Creating a Community and Customer Experience (00:49:45)
15. Reflections on Success and Future Aspirations (00:52:05)
16. Navigating Growth and Future Aspirations (00:56:41)
17. Quality Over Quantity: The Business Philosophy (01:01:54)
18. Exploring New Avenues for Expansion (01:03:12)
19. Advice for Aspiring Entrepreneurs (01:05:12)
20. The Reality of Running a Food Business (01:09:11)
21. Mr and Mrs Game (01:09:42)
22. Balancing Indulgence and Discipline (01:14:09)
23. Lisa's Question (01:14:34)
24. Closing Thoughts and Reflections (01:18:35)
54 episodes
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