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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Doomscroll 01: Brace Belden
Manage episode 445401689 series 2897919
Content provided by Doomscroll with Joshua Citarella and Joshua Citarella. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Doomscroll with Joshua Citarella and Joshua Citarella or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
My guest is Brace Belden, an organizer, an infamous shitposter and co-host of the TrueAnon podcast. I’ve spent the last few years interviewing young people who make radical posts online and later find their way into real world politics. Irony and humor play a huge role in this process. For the first episode, I wanted to talk to one of my favorite posters who has also lived his politics in the real world. https://www.patreon.com/joshuacitarella
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114 episodes
Manage episode 445401689 series 2897919
Content provided by Doomscroll with Joshua Citarella and Joshua Citarella. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Doomscroll with Joshua Citarella and Joshua Citarella or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
My guest is Brace Belden, an organizer, an infamous shitposter and co-host of the TrueAnon podcast. I’ve spent the last few years interviewing young people who make radical posts online and later find their way into real world politics. Irony and humor play a huge role in this process. For the first episode, I wanted to talk to one of my favorite posters who has also lived his politics in the real world. https://www.patreon.com/joshuacitarella
…
continue reading
114 episodes
All episodes
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Joshua Citarella

My guest is Andrew Callaghan. We explore Andrew’s background in music and online subcultures, the ethics of publishing or "risk-for-harm", and his plans for the future of Channel 5 and more. Plus a few behind the scenes and personal stories that we could not include in the public version. This is a subscriber’s only episode. You can get access to the full catalog for Doomscroll and more by becoming a paid supporter. Subscribe now on Patreon or Substack: www.patreon.com/joshuacitarella joshuacitarella.substack.com/subscribe…
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Joshua Citarella

My guest is Andrew Callaghan, a documentary filmmaker and the host of Channel 5. He is the director of This Place Rules (2022) and Dear Kelly (2025), an in-depth portrait of a man he met at a ‘White Lives Matter' rally. We discuss the breakdown of consensus reality and how deplatforming can often lead to greater political extremism. Andrew describes his early origins in the anarchist movement and his participation in a group called Seattle Solidarity. His work explores the decline of the American dream along with the rise of political radicalism online and IRL. You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella joshuacitarella.substack.com/subscribe…
My guest is Ezra Klein. We discuss the emerging political faction known as Degrowth, the carbon crisis and the policy arc of the neoliberal period. This is a subscriber’s only episode. You can get access to the full catalog for Doomscroll and more by becoming a paid supporter. Subscribe now on Patreon or Substack: www.patreon.com/joshuacitarella joshuacitarella.substack.com/subscribe…
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Joshua Citarella

Online radicalization is the result of three key factors. Support the show: www.patreon.com/joshuacitarella joshuacitarella.substack.com/subscribe
My guest is Ezra Klein, an opinion columnist at the New York Times, the host of The Ezra Klein Show. He is a co-author, along with Derek Thompson, of a new book titled Abundance. We discuss his promethean, energy-rich vision for the future, polarization in the attention economy and the end of the neoliberal consensus. We explore our new political era and the rise of superpower competition between the US and China. You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella joshuacitarella.substack.com/subscribe…
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Joshua Citarella

My guest is Adam Friedland. We discuss the ethics of platforming and the art of the talk show interview. For a few reasons, we chose to put this part of the conversation on the private feed only. This is a subscriber’s only episode. You can get access to the full catalog for Doomscroll and more by becoming a paid supporter. Subscribe now on Patreon or Substack: www.patreon.com/joshuacitarella joshuacitarella.substack.com/subscribe…
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Joshua Citarella

My guest is Adam Friedland, a stand up comedian and podcaster. He is the host of The Adam Friedland Show. We discuss the influence of alt-media, a farewell to Cumtown (RIP), the ideas & inspiration behind The Adam Friedland Show and his many social media controversies. How did comedians become recast as public intellectuals for the digital age? You can get access to the full catalog for Doomscroll and more by becoming a paid supporter: www.patreon.com/joshuacitarella joshuacitarella.substack.com/subscribe…
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Joshua Citarella

My guest is Briahna Joy gray. We discuss irony politics, the alt-media to organization pipeline, and our shared admiration for Star Trek utopia. This is a subscriber’s only episode. You can get access to the full catalog for Doomscroll and more by becoming a paid supporter. Subscribe now on Patreon or Substack: https://www.patreon.com/joshuacitarella https://joshuacitarella.substack.com/subscribe…
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Joshua Citarella

My guest is Briahna Joy Gray, a lawyer, journalist and political commentator. She is the host of the Bad Faith podcast. We discuss the crisis of the Democratic party, online fact checkers vs. freedom of speech on social media, the mixed politics of populism and third parties in the USA.
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Joshua Citarella

Deep Research is a mini-series collaboration with Otherworld. In the final episode, Josh speaks to the researcher "JC Dentun" about the vast cosmology and beliefs of Robert Monroe and the circle of people around him that we learned about in Part 1. Jack writes: A big thank you to Joshua Citarella for going above and beyond with this series. He started exploring this many months ago, and quite frankly, I had no idea what he was working on. I was amazed when he came back with an entirely new perspective on the Gateway saga and Monroe's connection to the military. Although it’s just a theory, I personally love the idea of these guys convincing the government to fund their own spiritual research. That's exactly how I want my tax dollars spent! Follow on IG: Otherworld, JC Dentun…
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Joshua Citarella

My guest is Quinn Slobodian, a professor of international history at Boston University. He is the author of "Globalists: The End of Empire and the Birth of Neoliberalism". Neoliberalism is the most misused word in today's political discourse. In this episode we discuss the origins of the ideological movement. What is neoliberalism? When did it begin? How did it transform global politics?…
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Joshua Citarella

My guest is Will Menaker, a host of the Chapo Trap House podcast. We discuss the failures of working within the Democratic Party, the role of alternative media and a certain state in a certain part of the world. Can humor help us find truth within the online landscape?
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Joshua Citarella

1 Deep Research: The Gateway Tapes Pt 1 1:05:53
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Joshua Citarella begins his deep dive into the history and teachings of the Monroe Institute ("the worlds premiere organization for studying human consciousness"), starting with an expert interview with artist and acoustics expert Carmelo Pampillonio. This mini series is a collaboration with Otherworld. This is the first part of a three part series. Stay tuned for parts 2 and 3 coming soon.…
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Joshua Citarella

My guest is Dasha Nekrasova, an actor, director and host of the Red Scare podcast. We discuss Trump’s historic win, Luigi Mangione and Dasha's political journey from a Bernie Sander’s supporter in 2016 to a Trump voter in 2024. What happens to political consensus when all narratives have now become alternative?…
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Joshua Citarella

Mike Pepi is the author of “Against Platforms”, a bold critique of the hidden costs of digital life – and a manifesto for a better future. He is also one of my best friends and someone I have been in conversation with for over a decade. In this episode, we discuss our shared history in working to develop a new institutionalist critique of emerging technologies and platforms. The vast expansion of platforms during the 2010’s, which now encompass nearly all aspects of social life, represented a blindspot for the political left. To understand how this happened, we need to retrace the history of the 60’s counter-culture and the embrace of libertarian philosophies amongst the New Left. Since 2011, Mike Pepi, Brad Troemel, myself and other artists and writers have been engaged in an on-going dialogue that explores the ideological roots and design of platform technologies. Mike writes: “We have been taught that digital technologies are neutral tools, transparent, easily understood, and here to serve us. The reality, is that they are laden with assumptions and collateral consequences – ideology, in other words. And it is this hidden ideology that must be dismantled if we are to harness technology for the fullest expression of our humanity.” Get the book: https://www.penguinrandomhouse.com/books/761644/against-platforms-by-mike-pepi/…
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Joshua Citarella

My guest is Daniel Keller, an artist whose work and research has inspired me for over a decade. We discuss tech monopolies and their cozy relationship to state power, the artificial intelligence race, the chips war, network states and geopolitical competition between the US and China. These are the defining conflicts of the 21st century.…
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Joshua Citarella

My guest is Jack Wagner, a writer & director, host of the Otherworld podcast and one of my all time favorite posters. We discuss his experience of creative life on the internet and explore the many esoteric belief systems that have grown out of social media. We see a trend of increasing irrationality in a complex world. At the end we pay homage to one of the greatest memes ever made.…
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Joshua Citarella

1 Doomscroll 10: Caleb Cain (aka Faraday Speaks) 1:42:34
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My guest is Caleb Cain or Faraday Speaks as he is known online. In 2019, Caleb Cain posted a video on YouTube called “My Descent into the Alt-Right Pipeline”. In the video, he described his first person experience of online radicalization. It quickly went viral. Soon after, Cain was profiled in The New York Times in a piece titled “The Making of a YouTube Radical”. In 2020, he was featured again by the New York Times in the popular Rabbit Hole podcast. Today, he joins us to tell his side of the story.…
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Joshua Citarella

My guest is Amber A'Lee Frost, a writer, organizer, co-host of the Chapo Trap House podcast and the author of Dirtbag (2023). We discuss today's dysfunctional left, elite overproduction, online political subcultures and the emergence of “youth” as a counter-cultural and consumer demographic. Is the New Right support for labor real? What does it mean for American workers?…
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Joshua Citarella

My guest is musician Matty Healy of The 1975. He joins me to discuss internet culture and the strange aesthetics of our time. We explore the inspirations behind his work, including the writing of cultural theorist Mark Fisher. Matty describes the "slow cancellation of the future" by comparing distinct styles of pop music across various decades. Fisher links these cultural moments to larger economic shifts that are often felt but rarely seen.…
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Joshua Citarella

Yung Chomsky is the producer of the TrueAnon podcast, creator of the mobile app Phomo, and a natural athlete with 16 years of experience. We discuss his personal journey of learning to lift online while exploring exercise subcultures via forums and message boards. We sort the facts from fictions and discuss the tenuous connections between weight lifting and far right politics. This is the lifting episode. We’re all gonna make it.…
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Joshua Citarella

My guest is comedian Peter James Fowler. He joins me to discuss his political meme account that he ran at age 11. I’ve spent the last few years interviewing young people who make radical posts online. Peter shares his journey from growing up in evangelical Christianity, to new atheism, and from Trump to Bernie.…
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Joshua Citarella

My guest is artist and geographer Trevor Paglen. His groundbreaking work links new technological developments to larger political issues that are often secret or unseen. We discuss the emerging paradigm of "psyops capitalism", the history of the CIA's MK Ultra psychological operations and how magic shapes our perception of reality. These technologies culminate to form a new economic order of private surveillance, manipulation and financial extraction.…
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Joshua Citarella

My guest is JJ McCullough a YouTuber who was previously a TV political commentator and columnist at the Washington Post. We discuss generational shifts from the political left to right, explore the state of alternative media and debate the origins of right-wing populism. While we disagree on some core issues, we always grant each other the space to fully argue an idea. My analysis and understanding is strengthened through our on-going dialogues.…
My guest is Jreg or Greg Guevara as he is known offline. Jreg is a popular YouTube creator who explores online radical politics. He joins me to discuss our shared fascination with incredibly niche ideologies that only exist online. We explore social atomization as a political project and agree that taking the friend pill is the best advice you can find.…
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Joshua Citarella

My guest is Catherine Liu, professor of film and media studies at UC Irvine. She is the author of 'Virtue Hoarders: the Case Against the Professional Managerial Class'. We discuss the origin of trauma studies, self branding on social media and the ideology of the professional class. Liu has an unwavering commitment to historical materialism and a fierce critique of elitist academies. She explores the intense moralism of our times as it relates to the Freudian super-ego.…
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Joshua Citarella

My guest is Brace Belden, an organizer, an infamous shitposter and co-host of the TrueAnon podcast. I’ve spent the last few years interviewing young people who make radical posts online and later find their way into real world politics. Irony and humor play a huge role in this process. For the first episode, I wanted to talk to one of my favorite posters who has also lived his politics in the real world. https://www.patreon.com/joshuacitarella…
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Joshua Citarella

Max Read joins me to discuss "the Zynternet", a newly emergent youth subculture online. We explore the For-You-Pagification of social media, the revenge of the normies and the future of online subcultures. Follow: https://maxread.substack.com/
This week’s guest is a 17 year old Left Communist from the Bay Area. He was a right-wing troll at age 13. We explore niche political subcultures, generational posting styles and the value of electoral politics.
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Joshua Citarella

Alex Hochuli is a co-host of the Aufhebunga Bunga podcast and a co-author of "The End of the End of History: Politics in the 21st Century". He joins me to discuss universalisms, organization and the difficult way forward. Follow: https://x.com/bungacast https://x.com/Alex__1789
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