Experiences Over Things: Why Memories Matter Most with Cody Sudmeier

Journey with Jake

#168 - "Collect moments, not things." It's a philosophy that sounds simple but runs counter to our consumer-driven culture. Cody Sudmeier, founder of Spur Experiences, joins the show to explore why shared adventures create more meaningful connections and lasting happiness than material possessions.
After leaving a successful consulting career that felt increasingly unfulfilling, Cody found himself at a wedding shopping for last-minute registry gifts. The only item left? A $120 set of salt and pepper shakers for a couple who had traveled the world. This disconnect sparked the creation of Spur Experiences—a company that allows people to gift memorable adventures rather than forgettable things.
Scientific research backs his approach. Studies show experiences create happiness at three distinct points: anticipation before the event, enjoyment during the activity, and lasting memories afterward. While material purchases create a brief dopamine spike that quickly fades, experiences continue generating joy years later through shared stories and connections.
What began as a wedding registry alternative has expanded into a platform offering over 7,000 experiences across 80 countries—from wine tastings and spa days to helicopter tours and once-in-a-lifetime adventures. Through personal stories about rappelling down waterfalls, exploring Antarctica, and surviving the challenges of COVID, Cody demonstrates how prioritizing experiences has transformed his own life.
For anyone feeling stuck in routine or unsure about what truly matters, this conversation offers a compelling reminder: fill up your calendar, not your cabinets. Your future self will thank you for the memories.

To learn more about Cody and Spur Experiences check out www.spurexperiences.com and be sure to follow them on Instagram @spurexperiences.

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Chapters

1. Why Memories Matter More Than Material Stuff (00:00:00)

2. From Corporate Career to Entrepreneurship (00:09:30)

3. Creating Spur: A New Way to Gift Experiences (00:18:40)

4. Why Experiences Create Lasting Happiness (00:27:52)

5. Navigating Business Challenges During COVID (00:36:42)

6. The Future of Experience-Based Gifting (00:42:57)