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#319: Abby Mercado, Co-Founder and CEO of Rescripted, on Building the #1 Global Integrated Care Platform for Fertility Patients
Manage episode 320367914 series 2338656
Content provided by Justin Gordon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Gordon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Abby Mercado is the Co-Founder & CEO of Rescripted and a mom of IVF twins. Rescripted is the #1 global social network for people interested in fertility topics, providing tech tools & resources for wherever you are on your journey to build a family. From a vibrant fertility community and trusted IVF content to a tech-enabled fertility pharmacy and mental health counseling, Rescripted brings together everything you need to feel fully supported on your fertility journey.
Abby is a first-time founder but lifelong entrepreneur, and previously a VC investor.
Topics Covered by Abby Mercado in this Episode- What Rescripted is and how Abby’s personal experience led her to the idea
- Abby’s founder story and how winning a Techstars Startup Weekend gave her the push to commit to her idea
- Abby’s objectives going through the Techstars program while simultaneously starting the company
- What Abby found most valuable from Techstars
- Their experience raising $2M+ exclusively from angel investors
- The blocks they ran into that led to a pivot from B2B to D2C
- Building a friendship and mentorship with Kristyn Hodgdon and eventually merging their businesses
- The process of acqui-hiring Kristyn
- How the concept for Rescripted has evolved over the years into their current multi-prong model
- The tech, tools and resources Rescripted provides as an integrated care platform for fertility patients
- How they’re helping women cope with an infertility diagnosis through mental health programming
- Being community and cohort centric
- How Abby allocates her time
- What’s on deck for Rescripted and their big vision
Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com
Follow Justin Gordon on Twitter: https://twitter.com/justingordon212
364 episodes
Share
Manage episode 320367914 series 2338656
Content provided by Justin Gordon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Gordon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Abby Mercado is the Co-Founder & CEO of Rescripted and a mom of IVF twins. Rescripted is the #1 global social network for people interested in fertility topics, providing tech tools & resources for wherever you are on your journey to build a family. From a vibrant fertility community and trusted IVF content to a tech-enabled fertility pharmacy and mental health counseling, Rescripted brings together everything you need to feel fully supported on your fertility journey.
Abby is a first-time founder but lifelong entrepreneur, and previously a VC investor.
Topics Covered by Abby Mercado in this Episode- What Rescripted is and how Abby’s personal experience led her to the idea
- Abby’s founder story and how winning a Techstars Startup Weekend gave her the push to commit to her idea
- Abby’s objectives going through the Techstars program while simultaneously starting the company
- What Abby found most valuable from Techstars
- Their experience raising $2M+ exclusively from angel investors
- The blocks they ran into that led to a pivot from B2B to D2C
- Building a friendship and mentorship with Kristyn Hodgdon and eventually merging their businesses
- The process of acqui-hiring Kristyn
- How the concept for Rescripted has evolved over the years into their current multi-prong model
- The tech, tools and resources Rescripted provides as an integrated care platform for fertility patients
- How they’re helping women cope with an infertility diagnosis through mental health programming
- Being community and cohort centric
- How Abby allocates her time
- What’s on deck for Rescripted and their big vision
Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com
Follow Justin Gordon on Twitter: https://twitter.com/justingordon212
364 episodes
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Similar to Just Go Grind
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, f ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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continue reading
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continue reading
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