Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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Content provided by Tim Wohlberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Wohlberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Similar to Just One Tip from Your Podcast Performance Coach
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243 How Many Listeners or Downloads Makes a Successful Podcast?
Manage episode 503960559 series 1211695
Content provided by Tim Wohlberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Wohlberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Pop quiz: How many downloads does your podcast need to be considered successful?
10,000 an episode? A million overall?
It's less than you think.
According to Buzzsprout’s 2025 global podcast stats, half of the top shows get around 30 downloads in the first week. If you’re hitting 100 downloads, you’re in the top 25%. At 500, you’re in the top 10%. The top 1%? That’s closer to 5,000 downloads per episode.
But here’s the thing: chasing big numbers won’t necessarily translate into dollars for your business.
What really matters is attracting the right listeners. Imagine 100 ideal clients tuning in every week, giving you their full attention. That kind of influence can double or 10X your revenue, which is far more valuable than 10,000 random listeners who will never take action.
In this episode, I explain why:
Sponsorships aren’t the best way to monetize your podcast.
Selling to your audience beats selling your audience.
Smaller, engaged audiences can land you clients, speaking gigs, and authority.
The real metrics to track (and none of them are downloads).
So stop letting your ego drive the bus and chase download numbers. Focus on why you started your podcast in the first place and align your success with your goals.
👉 Ready to realign your podcast for results?
Book a free 15-minute coaching call and let’s talk about whether the Podcast Tune-Up is right for you: podcastperformancecoach.com
245 episodes
Share
Manage episode 503960559 series 1211695
Content provided by Tim Wohlberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Wohlberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Pop quiz: How many downloads does your podcast need to be considered successful?
10,000 an episode? A million overall?
It's less than you think.
According to Buzzsprout’s 2025 global podcast stats, half of the top shows get around 30 downloads in the first week. If you’re hitting 100 downloads, you’re in the top 25%. At 500, you’re in the top 10%. The top 1%? That’s closer to 5,000 downloads per episode.
But here’s the thing: chasing big numbers won’t necessarily translate into dollars for your business.
What really matters is attracting the right listeners. Imagine 100 ideal clients tuning in every week, giving you their full attention. That kind of influence can double or 10X your revenue, which is far more valuable than 10,000 random listeners who will never take action.
In this episode, I explain why:
Sponsorships aren’t the best way to monetize your podcast.
Selling to your audience beats selling your audience.
Smaller, engaged audiences can land you clients, speaking gigs, and authority.
The real metrics to track (and none of them are downloads).
So stop letting your ego drive the bus and chase download numbers. Focus on why you started your podcast in the first place and align your success with your goals.
👉 Ready to realign your podcast for results?
Book a free 15-minute coaching call and let’s talk about whether the Podcast Tune-Up is right for you: podcastperformancecoach.com
245 episodes
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Similar to Just One Tip from Your Podcast Performance Coach
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
