LinkedIn's AI Revolution

Keep Building with Matt Cretzman

AI-powered marketing automation is transforming B2B marketing with deeply integrated relationship-building workflows. 2024 is shaping up to be the year when these tools become not just smart but essential components of effective marketing strategies.
• A case study of a SaaS company using AI agents to automate outreach across multiple channels, doubling activation rates and scaling to $5M ARR
• Strategies for safely reactivating dormant email lists using multiple micro mailboxes and gentle re-opt-in funnels
• LinkedIn newsletters as an underrated marketing tool that automatically invites connections and boosts content with push notifications
• The power of combining CRM, LinkedIn automation, email marketing, and content production into unified workflows
• Content repurposing automation that transforms podcasts into bite-sized clips for maximum reach
• The importance of versatile team members who understand both content creation and AI tools
Connect with me on LinkedIn if you're tackling anything with marketing automation or AI in your SaaS or B2B business. Take a screenshot of this episode and tag me @Matt Cretzman on LinkedIn, or grab a copy of my book, The LinkedIn Advantage, on Amazon or at thelinkedinadvantagebook.com. You can also join my LinkedIn Pipeline Accelerator Challenge at PipelineAccelerator.co.

Chapters

1. LinkedIn's AI Revolution (00:00:00)

2. Keep Building Podcast Intro (00:01:01)

3. Episode 5 Overview (00:01:30)

4. AI-Powered Marketing Success Story (00:02:02)

5. Email List Reactivation Strategies (00:03:43)

6. LinkedIn Marketing Automation 2024 (00:04:33)

7. Key Takeaways and Closing (00:05:44)

8. Call to Action and Resources (00:06:44)