Meta Ads: Why First-Party Cookies are What You Need for Success with Yiqi Wu, Aimerce

Keep Optimising

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3M ago 34:30

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Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.

In this episode, we discuss:

How first-party cookies can slash your ad spend waste
The secret to unlocking 40% more data for Meta Ads
Why your tracking setup might be sabotaging your campaigns
The game-changing fix for health and wellness brands

Dive in:

[04:57] One-year cookies enable continuous visitor tracking.

[07:21] First-party data capturing enhances ad performance.

[10:13] User tracking challenges due to cookie deprecation.

[12:58] Collect emails and click IDs for better ads.

[17:59] Tracking issues due to Shop Pay URL change.

[21:25] Policy limits purchase optimization, causing marketing issues.

[24:59] Insider Tips from Yiqi!

Find the notes here: https://keepopt.com/241

Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

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#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas