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Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast
Manage episode 440492867 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.
In this episode, we discuss:
- The Google data leak and what it validated
- Google’s third-party cookie backtrack
- AI and its impact on SEO
- And Google’s monopoly on the web in general
Dive in:
[09:00] SEO hasn't changed much, just more info.
[10:37] GDPR regulations in Europe caused legal challenges.
[16:14] Website ads frustration and conflicting views on helpful content.
[18:36] The 4 types of search intent.
[20:32] Update on Google’s monopoly and the Department of Justice.
[25:49] Insider Tips from Alex!
Find the notes here: https://keepopt.com/222
Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast
- MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
- Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON
---
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
257 episodes
Share
Manage episode 440492867 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.
In this episode, we discuss:
- The Google data leak and what it validated
- Google’s third-party cookie backtrack
- AI and its impact on SEO
- And Google’s monopoly on the web in general
Dive in:
[09:00] SEO hasn't changed much, just more info.
[10:37] GDPR regulations in Europe caused legal challenges.
[16:14] Website ads frustration and conflicting views on helpful content.
[18:36] The 4 types of search intent.
[20:32] Update on Google’s monopoly and the Department of Justice.
[25:49] Insider Tips from Alex!
Find the notes here: https://keepopt.com/222
Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast
- MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANN
- Save 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON
---
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor
257 episodes
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Similar to Keep Optimising
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Yes, you can start your own business. And no, you don’t need an expensive degree (or the debt that comes with it). You also don’t need to: Take out a loan Quit your job (right away) Risk your financial stability You just need a little guidance, and the habits it takes to follow through. On The $100 MBA Show, we share the practical, on-the-ground strategies and skills you need to turn your business idea into the future you want. Host Omar Zenhom is a road-tested entrepreneur, business coach, ...
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continue reading
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…
continue reading
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continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
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